Keyword Research Services
Andy Wang scores each search term on what a click is worth, then maps it to one page.
Andy Wang · founder, does the work on every accountB.S. Pharmacology, UC Santa Barbara · Pokémon, Disney, Mastercard, Mailchimp · About Andy →
Keyword research services from SERP Masters find the terms your buyers search, score each one on commercial value, and map it to one page. SERP Masters is an SEO agency that runs keyword research for businesses that need organic traffic tied to calls, leads and revenue. Founder Andy Wang builds every keyword map from Ahrefs and Google Search Console data, and SERP Masters has generated 90,000+ phone calls for clients. Your writers get a priority plan that names the page for every term and what to build first.
for clients700+Google Business
Profiles managed15,332AI citations across
client sites
Figures come from Google Search Console, Keyword.com and Ahrefs, named per figure on the case pages. Ranking outcomes cannot be projected with certainty.
Your site ranks for the wrong words. The traffic chart goes up, and the phone does not. The terms that bring buyers sit on page two, or you pay for them in Google Ads every month.
Keyword research fixes the targets before anyone writes another page. It is the planning layer of every SERP Masters engagement in SEO services. Each term is labeled by intent from the live results, checked in Search Console and assigned to one URL.
The scoring favors terms with buyers behind them, even at low volume. A personal injury law firm in Phoenix went from 10 to 36 top-3 keywords (+260%) on terms that cost $50+ per click. That work included new title tags for every practice area page.
The map starts from your own Search Console queries, which show what Google already trusts your site for. Keyword tools never see that data, and Andy Wang reads it himself.
Here is what the service hands you.
What are keyword research services?
Keyword research services are a done-for-you project in which an SEO specialist finds, qualifies, prioritizes and maps the search terms a business should target. The output is a keyword map.
A keyword tool gives you phrases with search volume and keyword difficulty. A keyword research service gives you decisions. SERP Masters reads the live results for each term, drops the ones you cannot win or should not want, and assigns the rest to URLs. Terms with a high cost per click in Google Ads get flagged.
Who needs keyword research services?
Keyword research services pay off where the wrong keyword costs money. SERP Masters sees six buyer situations most often:
What is included in SERP Masters keyword research services?
SERP Masters keyword research services include eight named deliverables.
The map ships as a filterable spreadsheet with a plain-English summary of top priorities.
One limit up front: keyword research sets the targets, and rankings can move only after pages are written or changed to match the map. SERP Masters also needs read-only Search Console access for the cannibalization report and the quick-win list.
Keyword tools vs freelancers vs SERP Masters
Keyword research comes in three forms, compared below on the points that decide whether research becomes a usable plan.
Google Keyword Planner is free and built for advertisers, so it shows wide volume ranges and no organic difficulty. SERP Masters uses keyword tools for discovery only.
How SERP Masters does keyword research
SERP Masters runs keyword research on its five-step method: Diagnose, Architect, Execute, Corroborate, Measure.
How SERP Masters reads search intent and the SERP
Search intent is the reason behind a search, and SERP Masters labels it from the results Google shows today. Service or product pages in the top 10 mark a transactional term; guides and definitions mark an informational one. SERP Masters keeps service pages off informational terms, because Google has already shown it wants a guide.
SERP analysis at SERP Masters records four things for each priority term:
SERP Masters treats search volume as one input to the score, next to what a click is worth. A low-volume phrase with a high cost per click can be worth more to you than a high-volume informational term, because its searchers are buyers.
Keyword research for AI search
Keyword research now feeds AI search. Buyers ask ChatGPT, Perplexity, Gemini and Google AI Mode longer questions, and those engines split each one into sub-queries before answering.
For clients who track AI visibility, SERP Masters adds three layers to the keyword map.
An AEO case study across the SERP Masters client portfolio counted 15,332 AI citations, and 5 of the 6 sites that had zero AI citations a year earlier are cited today. For a baseline before research starts, request an AI Visibility Audit.
Keyword research results from SERP Masters clients
SERP Masters measures keyword research by what mapped terms do after implementation, counted in top-3 and page-1 keywords.
Personal injury law firm, Phoenix – Baseline: rankings in decline under a sitewide algorithmic quality problem, in one of the most expensive verticals in search. – Intervention: technical recovery, title tags rewritten for every practice area page, and blog articles linked to support the practice area pages. – Result: 36 top-3 keywords (from 10) on $50+ CPC terms, a 260% gain in top-3 keywords and page-one keywords up from 39 to 62. – Case: personal injury SEO case study
Criminal defense law firm: A Minneapolis-area criminal defense firm, Minneapolis – Baseline: 10 top-3 keywords and 87 page-1 keywords (Ahrefs). – Intervention: – Result: top-10 keywords grew from 25 to 59 of 85 tracked (+136%), with 9 in the top 3 from none.
Telehealth startup (YMYL health) – Baseline: a new site competing against established health platforms with far higher domain authority. – Intervention: condition-specific content clusters, each supporting a primary service page, built around the questions patients search. – Result: 5.3K organic keywords and named first in Google’s AI Overview for “online adhd diagnosis” – Case: telehealth SEO case study
Ecommerce store – Baseline: most keywords stuck in positions 11 to 30. – Intervention: category title tags rewritten from SERP analysis of the top 3 results, header structure fixed, structured data corrected. – Result: #1 for a 40,500-search head term, up from #15, US clicks up 37%. – Case: ecommerce SEO case study
“They worked out fast that we were ranking for words nobody ever actually bought from. SERP Masters pointed us at search terms with real intent behind them. Different traffic, and noticeably better customers walking through the door.”
More results sit on the SEO case studies page.
How much do keyword research services cost?
One-time audits and project work are quoted after the free audit. Engagements are quoted after the free audit, on month-to-month terms.
Five factors drive the cost:
Cheaper formats, such as flat-fee topic reports, usually stop at a list, and the larger cost is content written against the wrong intent.
How to choose a keyword research agency
A keyword research agency should show its work before you pay for it. Six checks apply to any provider, SERP Masters included:
Two objections come up often. “We can do this free in Keyword Planner”: you can find terms there, but the mapping, intent labels and cannibalization calls fall to your team. “We tried an agency and got a spreadsheet”: the eight deliverables above are named so you can hold any provider to them.
Once the map is done, SERP Masters turns each mapped cluster into a page brief through its content strategy agency work.
The same service from every SERP Masters office.
Fifteen offices, each with its own Google Business Profile and page. Pick the one nearest you; Andy Wang runs the account from wherever you are.
Answered the way an engine would extract it.
Each answer opens with the answer. The FAQPage schema is generated from these fields and nothing else.
01How much do keyword research services cost?
Keyword research services cost depends on seed topics, site size, markets and how far the work goes past a list. One-time audits and project work are quoted after the free audit. Flat-fee topic reports cost less and usually leave out URL mapping and cannibalization checks.
02Can I do keyword research for free?
Yes, keyword research can be done for free with Google Keyword Planner, Google Search Console and free keyword tools. Keyword Planner shows advertiser volume ranges, and free tools cap results. That works for a small site with a handful of services. A site with hundreds of URLs, several markets or high-CPC terms usually needs paid data and someone to make the mapping decisions.
03What does keyword research do?
Keyword research tells a business which search terms its buyers use, what those searchers want, and which page should rank for each term. SERP Masters turns that into a keyword map, so content, on-page changes and links all point at terms with commercial value. Skip it, and pages get written for terms that bring visits but no calls, leads or sales.
04How do I check how many times something was googled?
Google Keyword Planner shows a monthly search volume range for any term, and Google Trends shows relative interest over time. Ahrefs, Semrush and DataForSEO estimate monthly volume from their own data. Google Search Console shows real impressions, but only for terms your site already appears for. SERP Masters compares these sources before trusting any single number.
05What are the top keyword research tools?
The most used keyword research tools are Ahrefs, Semrush, Google Keyword Planner, Google Search Console, SpyFu, Wordtracker and the free WordStream tool. SERP Masters runs Ahrefs Keywords Explorer and Google Search Console as primary sources, DataForSEO for bulk SERP data, Keyword.com for rank tracking, Screaming Frog for URL inventories and Semscraper for SERP captures.
06Is keyword research a one-time project or ongoing?
Keyword research starts as a one-time project that produces the keyword map. SERP Masters recommends a refresh when rankings shift, a core update reshapes the SERPs, a new service launches or AI Overviews appear on priority terms. Clients in a monthly engagement get that refresh as part of the Measure step, with top-3 and page-1 counts reported each cycle.
07What should I send a keyword research provider before the project starts?
Send your domain, the services or product lines you want to grow, the cities or countries you serve, your top competitors, and read-only Google Search Console access. SERP Masters also asks which offers carry the best margins and what customers say on sales calls, because those answers set the priority score for every cluster on the map.
Andy Wang, founder of SERP Masters.
Andy Wang holds a B.S. in Pharmacology from UC Santa Barbara and has run SEO work for Pokémon, Disney, Mastercard, Mailchimp, US Soccer, Clorox, Wynn Las Vegas and BigCommerce. He runs every engagement himself, from the first crawl to the monthly report, as implementation or as consulting to an in-house team.
Get a keyword map scored on what a click is worth
SERP Masters keyword research scores every term on what a click is worth to your business, then gives each cluster one page. One-time audits and project work are quoted after the free audit.
Request the free SEO audit