15,332
De-duplicated AI citations across client sites, up 80% year over year. 5 of 6 zero-citation sites are now cited.
See the AI search cases →Source: Ahrefs, DataForSEO, live renders, de-duplicated
For buyers comparing SEO providers
SEO Case Studies
Twenty results. Every figure names the tool that counted it, so you can check each number.
The SEO case studies below cover SERP Masters results across law firms, healthcare, ecommerce, local service, B2B and agency clients, plus Andy Wang’s technical SEO for Pokémon. Each card gives the baseline where one exists, the counted result and its source: Ahrefs, Google Search Console, rank tracking, geo-grids or live renders.
AI search15,332AI citations across client sites
Local90,000+phone calls generated
Maps0→83top-3 grid points, best single result
Head terms#1for a 40,500-search term
Proof · verified capturesRank on page one.
Rank on page one.
Get cited in the AI answer.
Six rank movements from six engagements, each with the tool that counted it. The library below holds the full set.
Rank movement · verified capturesStart → now
- Head term, online printing 40,500 searches/mo · Keyword.com151
- Accident law firm near me 1,600 searches/mo · Keyword.com521
- Teen depression treatment 4,400 searches/mo · Keyword.com661
- Wrongful death lawyer Personal injury firm, SC · Keyword.com100+1
- Procedure term, plastic surgery 7,200 searches/mo · Ahrefs421
- Putting green 12,000 searches/mo · Ahrefs100+5
Three kinds of proof, counted by the tool built for each
AI citations by Ahrefs, map coverage by geo-grid, head terms by Keyword.com.0→45
Google Maps top-3 grid points in 29 days. Average map rank improved from 8.0 to 4.8 across the same 11×11 grid.
Read the case study →Source: Geo-grid tracker (11×11)
#1
For a 40,500-search head term, up from #15 in under three weeks. US impressions up 86% and clicks up 37% year over year across three months.
Read the case study →Source: Keyword.com; Google Search Console
Results describe one engagement each and do not predict results for another site. Ranking outcomes from any SEO work cannot be projected with certainty; movement depends on competitor behavior, algorithm changes and crawl timing.
Library
SERP Masters case studies at a glance
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700%+
Pokémon: technical SEO through a 32-country redesign
Andy Wang served as technical SEO consultant on a redesign covering 1 million+ URLs, 32 countries and 11 languages: crawl audit, server-level redirects, a 32-version hreflang matrix and JSON-LD. Organic growth of 700%+.
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15,332
AI citations across client sites
Client sites grew AI citations 80% year over year, same engines in both years. 5 of 6 sites with zero citations a year earlier are cited today.
Source: Ahrefs, DataForSEO, live renders, de-duplicated -
1,100+
Online ADHD telehealth platform
Google AI Overview citations. Named first in Google’s AI Overview for “online adhd diagnosis”. Top-3 keywords grew from 57 to 1,500.
Source: Ahrefs Site Explorer, AI citations -
#1
Online printing company, US, UK and Canada
For a 40,500-search head term, up from #15 in under three weeks. US impressions up 86% and clicks up 37% year over year across three months.
Source: Keyword.com; Google Search Console -
#1
Personal injury law firm, Phoenix AZ
For 18 tracked car accident lawyer searches. Top-3 keywords went from 10 to 36 of 95 tracked (+260%) since tracking began.
Source: Keyword.com -
0→45
Personal injury law firm, South Carolina
Google Maps top-3 grid points in 29 days. Average map rank improved from 8.0 to 4.8 across the same 11×11 grid.
Source: Geo-grid tracker (11×11) -
+136%
Criminal defense firm, Minneapolis area
Keywords in Google’s top 10 (25 to 59 of 85 tracked). Nine keywords now rank in the top 3, up from none.
Source: Keyword.com -
#5
Golf putting green Shopify brand
For a 12,000-search term, from outside the top 100 in about five weeks. 660 keywords on page 1 of Google, 222 of them in the top 3.
Source: Ahrefs Site Explorer -
11,425
Eco laundry detergent DTC brand
Ranking keywords, grown from near zero in about a year. 618 keywords on page 1; #3 for an 11,000-search product term.
Source: Ahrefs Site Explorer -
#1
Pediatric autism therapy center, Massachusetts
For “autism screening near me”, from outside the top 100. Page-1 keywords grew from 36 to 53 of 102 tracked (+47%); recommended first by ChatGPT for the practice’s town search.
Source: Keyword.com; ChatGPT -
3.1x
Private ultrasound clinic, London
Top-3 keywords in six months (10 to 31 of 46 tracked). Named first in Google’s AI Overview for the clinic’s core city search.
Source: Keyword.com -
124
Plastic surgery practice, Beverly Hills
Keywords in Google’s top 3, up from 53 (+134%). #1 for a 7,200-search procedure term, up from #42.
Source: Keyword.com; Ahrefs -
15x
Two addiction treatment centers
Top-3 keywords in 30 days (1 to 15). The second center went from 8 to 21 top-3 keywords (+163%) in 30 days.
Source: Keyword.com -
#1
Mental health treatment provider
For a 4,400-search teen depression term, up from #66. For one location, top-3 keywords grew from 5 to 13 in three months.
Source: Keyword.com -
0→83
Orthopedic surgeon, Southern California
Google Maps top-3 grid points of 289. #1 at 8 grid points where the best position before was #4.
Source: Geo-grid tracker (17×17) -
#1
Audiology clinic, Boise ID
For four “audiologist” searches, each up from page 2. Page-1 keywords grew from 2 to 12 of 15 tracked.
Source: Keyword.com -
13x
Pool service company, San Diego
Google Maps top-3 positions in seven months (3 to 39). #1 at 8 grid points, up from none.
Source: Geo-grid tracker (17×17) -
#3
B2B probiotics manufacturer
For its core category search, from outside the top 100. The first cited source in Google’s AI Overview for its supplier search.
Source: Keyword.com; Google SERP -
#1
School safety hardware manufacturer
For a core product search, from the high teens in six weeks. From outside the top 100 to #6 for a sibling search in three days.
Source: Keyword.com -
22
Web design agency, Greenville SC
Local searches at #1 or #2, 20 of them reached in three months. Named first by Claude when asked for the best web design agency in its city.
Source: Ahrefs (compare mode) -
+367%
Creative agency, San Francisco
Top-3 keywords (3 to 14 of 20 tracked). #2 for a 49,500-search term, up from #5.
Source: Keyword.com
Results describe one engagement each and do not predict results for another site. Ranking outcomes from any SEO work cannot be projected with certainty; movement depends on competitor behavior, algorithm changes and crawl timing.
Method
How SERP Masters measures case study results
Each result type is measured with the tool built for it and kept apart, because one blended “growth” figure would hide which one moved.
| Result type | Source |
|---|---|
| Keyword rankings | Ahrefs, Keyword.com |
| Map-pack coverage | Geo-grid rank tracking |
| Clicks and impressions | Google Search Console |
| AI citations | Ahrefs, DataForSEO, live renders |
FAQ
SEO case studies FAQ
Why are most SERP Masters case studies anonymized?
Many clients work with SERP Masters under white-label or confidentiality terms, and some prefer competitors not see their search strategy. Each case keeps the vertical, the location where it matters, the figures and the source; the client’s name appears only with permission.
Where do the case study figures come from?
Rankings come from Keyword.com and Ahrefs, map-pack coverage from geo-grid trackers, traffic and clicks from Google Search Console, and AI citations from Ahrefs, DataForSEO and live renders, de-duplicated. Every card names its source.
How should I judge an SEO case study before I hire?
Look for the starting point, the work done, the counted result and the tool that measured it. A percentage with no baseline, or traffic quoted from an estimate tool, cannot be checked.
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Andy Wang reviews the site and replies with the first fixes. Every result is reported from your own Search Console.