Why is revenue not reported?

No Shopify revenue report is on file for this engagement, so SERP Masters reports the ranking figures only. A revenue claim without a report behind it is not a figure this site publishes.

Who did the work on this Shopify SEO engagement?

Andy Wang, the founder of SERP Masters, ran the engagement himself. There is no account manager layer: the audit, the fixes, the content direction and the monthly report all came from the same person.

Where do the figures on this page come from?

Every figure is read from Ahrefs Site Explorer and quoted with its window. SERP Masters does not round figures up, restate them as bigger claims or present tool traffic estimates as visits; reported traffic comes from Google Search Console only.

Will my site get the same result?

No one can promise that. Rankings depend on competitors, algorithm updates, link acquisition and crawl timing, so this page describes one engagement and does not predict another. The free audit shows what your site would need before any work is quoted.

What does a Shopify SEO engagement with SERP Masters include?

The scope follows the ecommerce SEO page: a technical audit first, then the on-page, local or content work the audit calls for, with every account run month to month and reported monthly.

Ecommerce · Shopify · DTC

Shopify SEO Case Study

From outside the top 100 to #5 for a 12,000-search product term in about five weeks. 660 keywords on page one, 222 in the top 3.

By Andy Wang · founder of SERP Masters, ran this engagementB.S. Pharmacology, UC Santa Barbara · Pokémon, Disney, Mastercard, Mailchimp · About Andy →

This Shopify SEO case study covers PrimePutt, a direct-to-consumer putting mat brand. Measured in Ahrefs Site Explorer, the store moved from outside the top 100 to #5 for “putting green” in about five weeks, climbed from #13 to #2 for “indoor putting green” in 30 days, and now holds 660 page-one keywords with 222 in the top 3. Revenue is not quoted because no revenue report is on file.

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MeasuredAhrefs

660keywords on
page one222keywords in
the top 3#5for a 12,000-search
term, from outside 100

Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.

Shopify stores win or lose on collection and product pages, and a single head term can decide a category. This engagement was measured in Ahrefs Site Explorer, with the position history captured as it moved.

The client

PrimePutt makes home putting mats for golfers who want to practice their stroke without heading to the course. The mats come in Standard and XL sizes and use USA-made nylon turf with a Stimpmeter rating of 9 to 11 feet. The company sells direct to golfers in the continental United States and offers free shipping, free returns and a 7-day free trial.

The starting point

The category head term, “putting green”, sat outside Google’s top 100 when tracking began, and “indoor putting green” was at #13. The store was competing against retailers and marketplaces with far larger catalogs.

The results

FigureValueSource and window

“putting green” (12,000 searches a month)Outside the top 100 to #5Ahrefs position history, top 100, about five weeks

“indoor putting green” (4,000 searches a month)#13 to #2Ahrefs organic keywords, last 30 days chart

“indoor putting mat”#1Ahrefs organic keywords, US desktop

Keywords on page one660Ahrefs organic keywords chart

Keywords in the top 3222Ahrefs organic keywords chart, same capture

Search volumes are Ahrefs figures; other tools show different numbers for the same terms, so the tool is named with each one.

What the work covered

01Collection pages as the ranking unitThe putting green and indoor putting green collections were given the on-page depth that product pages alone cannot carry: buyer questions, size and turf facts, and comparison content.

02Technical cleanup on ShopifyDuplicate collection and tag paths, canonical tags and crawl paths were corrected so the store spent its crawl budget on the pages meant to rank.

03Product schemaPrice, availability and review markup on product pages so the listings earn rich results.

04Internal Linking from content to collectionsGuides on practice and turf linked into the collections that sell, in one topic silo.

05Position tracking in AhrefsHead terms were followed in Ahrefs position history, which is where the five-week climb is read from.

What this means for Shopify SEO

A Shopify store does not need a large catalog to take a head term; it needs the right collection page, clean crawl paths and content that links into it. The scope is on the ecommerce SEO page; the online printing case shows the same approach at enterprise scale.

Shopify SEO Case Study

The client

The starting point

The results

What the work covered

What this means for Shopify SEO

Answered the way an engine would extract it.

Andy Wang, founder of SERP Masters.

See which collection pages are holding your store back