Why are traffic and revenue not quoted?

The traffic figure available is an Ahrefs estimate, and no revenue report is on file. SERP Masters reports visits from Google Search Console only and does not publish revenue claims without a report behind them.

Who did the work on this DTC SEO engagement?

Andy Wang, the founder of SERP Masters, ran the engagement himself. There is no account manager layer: the audit, the fixes, the content direction and the monthly report all came from the same person.

Where do the figures on this page come from?

Every figure is read from Ahrefs Site Explorer and quoted with its window. SERP Masters does not round figures up, restate them as bigger claims or present tool traffic estimates as visits; reported traffic comes from Google Search Console only.

Will my site get the same result?

No one can promise that. Rankings depend on competitors, algorithm updates, link acquisition and crawl timing, so this page describes one engagement and does not predict another. The free audit shows what your site would need before any work is quoted.

What does a DTC SEO engagement with SERP Masters include?

The scope follows the ecommerce SEO page: a technical audit first, then the on-page, local or content work the audit calls for, with every account run month to month and reported monthly.

Ecommerce · DTC · Consumer goods

DTC Brand SEO Case Study

Near zero to 11,425 ranking keywords in about a year. 618 on page one. #3 for an 11,000-search product term, up from #7 in two weeks.

By Andy Wang · founder of SERP Masters, ran this engagementB.S. Pharmacology, UC Santa Barbara · Pokémon, Disney, Mastercard, Mailchimp · About Andy →

This DTC SEO case study covers HeySunday, a plant-based laundry brand. Measured in Ahrefs Site Explorer, the site grew from near zero to 11,425 ranking keywords in about a year, with 618 on page one and 67 in the top 3, and climbed from page 2 to #3 for “laundry detergent sheets” (11,000 searches a month) in about six weeks. Traffic and revenue are not quoted; the only figures here are rankings read from the tool.

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MeasuredAhrefs

11,425ranking keywords
from near zero618keywords on
page one#3for an 11,000-search
product term

Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.

A new DTC brand has no history, no links and a category owned by incumbents. This engagement built the organic footprint from the product term outward, and Ahrefs shows the curve.

The client

HeySunday sells plant-based, plastic-free cleaning products for households that want an alternative to bulky liquid detergent jugs. Its core product is laundry detergent sheets, and the line also includes dryer sheets, dishwasher sheets, washing machine cleaner, wool dryer balls and reusable paper towels. The sheets are biodegradable, vegan, cruelty-free and dye-free. The brand also runs a laundry donation program with more than 300 partners.

The starting point

Ahrefs showed the site flat near zero ranking keywords before the engagement. The product term “laundry detergent sheets” was on page 2, and the category was held by larger brands and marketplaces.

The results

FigureValueSource and window

Ranking keywordsnear zero to 11,425Ahrefs organic keywords chart, about a year

Keywords on page one618, with 67 in the top 3Ahrefs organic keywords chart, same capture

“laundry detergent sheets” (11,000 searches a month)page 2 to #3 in about six weeks; #7 to #3 in the last two weeks of thatAhrefs organic keywords, US desktop, position history

Laundry-sheet keyword setall 9 visible terms on page one, 25,850 combined searches a monthAhrefs organic keywords, single snapshot

What the work covered

01The product term firstThe detergent sheet collection and product pages were written to answer the buyer’s comparison questions, which is the content the top results carried.

02A content layer around laundryGuides on sheets versus liquid, dosing and fabric care built the keyword footprint and linked into the products.

03Technical foundation on the storeCanonicals, collection paths and schema set so each product and guide had one URL to rank.

04Internal Linking in one siloGuides to collections to products, so authority moved toward the pages that sell.

05Tracking in AhrefsKeyword counts and position history were read monthly from Ahrefs, the source of every figure here.

What this means for DTC SEO

A brand with no history can take a product term when the page answers the buyer better than the incumbents and the rest of the site links into it. The scope is on the content strategy and ecommerce SEO pages.

DTC Brand SEO Case Study

The client

The starting point

The results

What the work covered

What this means for DTC SEO

Answered the way an engine would extract it.

Andy Wang, founder of SERP Masters.

See which product terms your brand could take first