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Guides written from client work, each figure named with the tool that counted it. The AI search guides come first: how AI Overviews, ChatGPT and Perplexity pick sources, and what answer engine optimization (AEO), generative engine optimization (GEO) and LLM SEO each cover. Each guide supports SERP Masters AI SEO services and draws on 15,332 AI citations tracked across client sites.

The service these guides supportLink up
AI SEO Services Citation tracking across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with the fixes shipped by Andy Wang.
15,332AI citations
counted once+80%client AI citations
year over year5 of 6zero-citation
sites now cited

Citation figures are de-duplicated across Ahrefs, DataForSEO and live renders. Ranking and citation outcomes cannot be projected with certainty.

Featured guide · AI Overviews How to Rank in AI Overviews

A top-10 position puts a page in the candidate pool; a quotable passage decides which candidate Google cites. In hundreds of tracked queries, top-3 pages went uncited while pages ranked 5 to 7 were quoted.

By Andy Wang, founder of SERP MastersRead the guide
Evidence behind the guide 87 of 307 High-volume AI Overviews marked “not cited” by one tool that live renders showed did cite the client. Track citations per keyword and per engine, and count each once.
Source · live AI Overview renders across client sites, compared with Ahrefs
All AI search guides

Nine guides, one order of work: rank, be quotable, be confirmed.

Comparisons settle the vocabulary, pillars define the practice, and the tools guide covers what each tracker can and cannot see. Every guide links up to the service it supports.

ComparisonGEO vs SEOWhere generative engine optimization and classic SEO share work, and where the unit of success changes.Read the guide →ComparisonAEO vs SEOAnswer engine optimization against classic SEO, measured by what each one counts.Read the guide →ComparisonAEO vs GEOThe SERP Masters taxonomy: two labels for retrieval work, and when each applies.Read the guide →GuideLLM SEOHow language models store and repeat brand facts, and why entity consistency matters.Read the guide →ToolsBest AEO ToolsAI visibility trackers compared on disclosed criteria, with the limits of each.Read the guide →PillarAnswer Engine OptimizationA working definition of AEO and the page elements answer engines quote.Read the guide →PillarGenerative Engine OptimizationHow generative engines choose sources, and the order of work that earns citations.Read the guide →GlossaryAI SEO GlossaryFan-out, citation share, grounding and the other terms used across AI search.Read the guide →
Proof

AI search results behind these guides.

Each figure names the tool that counted it. Clients stay anonymized until they consent.

Telehealth · online ADHD platform1,100+Google AI Overview citations. Named first in Google’s AI Overview for “online adhd diagnosis”. Top-3 keywords grew from 57 to 1,500.Source: Ahrefs Site Explorer, AI citationsRead the case study → Manufacturing · B2B probiotics manufacturer#3For its core category search, from outside the top 100. The first cited source in Google’s AI Overview for its supplier search.Source: Keyword.com; Google SERPRead the case study → Healthcare · private ultrasound clinic, London3.1xTop-3 keywords in six months (10 to 31 of 46 tracked). Named first in Google’s AI Overview for the clinic’s core city search.Source: Keyword.comRead the case study →

Results describe one engagement each and do not predict results for another site. Ranking outcomes from any SEO work cannot be projected with certainty; movement depends on competitor behavior, algorithm changes and crawl timing.

Andy Wang, SEO consultant and founder of SERP Masters
Who writes and reviews these guides

Written and reviewed by Andy Wang.

Andy Wang holds a B.S. in Pharmacology from UC Santa Barbara and has run SEO work for Pokémon, Disney, Mastercard, Mailchimp, US Soccer, Clorox, Wynn Las Vegas and BigCommerce. He writes and reviews every SERP Masters guide. The figures in them come from AI citation tracking on client sites, de-duplicated across Ahrefs, DataForSEO and live renders.

Related case studies AI citations, portfolio15,332 Telehealth AEO and SEO1,100+ Ecommerce AI searchAIO cited Every count on this page links to the page that proves it.
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