Healthcare SEO and AEO Case Study
Top-3 keywords from 10 to 31 of 46 tracked in six months. “london ultrasound” from #95 to #1, and first in Google’s AI Overview for it.
By Andy Wang · founder of SERP Masters, ran this engagementB.S. Pharmacology, UC Santa Barbara · Pokémon, Disney, Mastercard, Mailchimp · About Andy →
This healthcare SEO case study covers Harley Street Ultrasound, a private clinic in central London. Tracked in Keyword.com for London, the clinic grew its top-3 keywords from 10 to 31 of 46 (3.1x) in six months, ranks #1 for 13 of the 46 terms, moved “london ultrasound” from #95 to #1, and is named first in Google’s AI Overview for that search.
of 46 (3.1x)#95 to #1“london ultrasound”Firstin the AI Overview,
same search
Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.
A clinic competes with hospitals, chains and directories for the same local medical searches. This engagement was tracked in Keyword.com for London over six months and confirmed in a live Google render of the AI Overview.
The client
Harley Street Ultrasound is a private ultrasound clinic at 99 Harley Street in Marylebone, central London. Patients can book scans without a GP referral across general health, pregnancy, gynecology, vascular screening, musculoskeletal imaging and pediatric care, and the clinic also offers NIPT blood testing from 10 weeks of pregnancy. Its clinical team includes consultant radiologists, oncoplastic breast surgeons and senior sonographers, and scan images are often sent to patients the same day.
The starting point
Six months before the capture, 10 of 46 tracked London keywords sat in the top 3. “london ultrasound” was at #95, “private ultrasound scan london” at #10 and “pelvic scan london” at #9.
The results
Search volumes are not quoted for this client because the available figures are US data for London terms.
What the work covered
What this means for healthcare SEO
In medical search the page that ranks and the page the AI Overview quotes are usually the same page: specific, clinician-backed and answer-first. The scope is on the healthcare SEO page, and the telehealth case shows the same pattern at national scale.
Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.