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Healthcare · Audiology clinic · Boise

Audiology SEO Case Study

#1 for four “Boise audiologist” searches, each up from page 2. Page-one keywords from 2 to 12 of 15 tracked. Top 3 from none to 7.

By Andy Wang · founder of SERP Masters, ran this engagementB.S. Pharmacology, UC Santa Barbara · Pokémon, Disney, Mastercard, Mailchimp · About Andy →

This audiology SEO case study covers Eagle Hearing, an audiology clinic serving Boise and the Treasure Valley. Tracked in Keyword.com with location targeting, the clinic ranks #1 for “boise audiologist”, “audiologist boise”, “audiologist in boise idaho” and “hearing doctor boise”, each up from positions 16 to 19, with page-one keywords up from 2 to 12 of 15 (6x) and top-3 keywords from none to 7. “boise audiologist” went from #19 to the top 5 within a week and held there for three months.

MeasuredKeyword.com
#1 x4“Boise audiologist”
searches, from page 22 to 12page-one keywords
of 15 (6x)0 to 7keywords in
the top 3

Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.

A single-location clinic competes with hospital systems and national hearing aid chains for its city terms. This engagement was tracked in Keyword.com with location targeting, with the ranking chart showing the hold over three months.

The client

Eagle Hearing is an audiology clinic in Eagle, Idaho, serving children and adults across the Treasure Valley, including Boise and Meridian. Its doctors of audiology provide hearing tests, hearing aids and repairs, tinnitus treatment and hearing protection, with dedicated services for veterans, firefighters, law enforcement and workers’ compensation cases. Audiologist Abe Vore, Au.D., earned his doctorate at Gallaudet University and serves on the board of the Idaho Council for the Deaf and Hard of Hearing.

The starting point

The four Boise audiologist searches sat between #16 and #19 when tracking began, with 2 of 15 tracked keywords on page one and none in the top 3.

The results

FigureValueSource and window
“boise audiologist”, “audiologist boise”, “audiologist in boise idaho”, “hearing doctor boise”#1 each, up from positions 16 to 19Keyword.com, location-targeted, since tracking start
Keywords on page one2 to 12 of 15 (6x)Keyword.com, all time
Keywords in the top 3none to 7 of 15Keyword.com, all time
“boise audiologist”, durability#19 to the top 5 within a week, held for three monthsKeyword.com ranking chart

What the work covered

01Service pages for the clinicHearing tests, hearing aids, tinnitus and protection each given a page with the questions a patient asks, and the audiologist named on each.
02Credentials on the pageThe doctorate, board service and specialist programs for veterans and first responders stated and marked up.
03Boise relevance for an Eagle clinicCity terms given their own passages and the Google Business Profile aligned with the site.
04Tracking in Keyword.com15 terms with location targeting, the source of every figure here.

What this means for clinic SEO

A small clinic with a credentialed clinician can take its city terms from chains when the pages say who the clinician is and what the clinic does, plainly. The scope is on the healthcare SEO page.

Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.

Audiology SEO Case Study FAQ

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01Who did the work on this audiology SEO engagement?

Andy Wang, the founder of SERP Masters, ran the engagement himself. There is no account manager layer: the audit, the fixes, the content direction and the monthly report all came from the same person.

02Where do the figures on this page come from?

Every figure is read from Keyword.com with location targeting and quoted with its window. SERP Masters does not round figures up, restate them as bigger claims or present tool traffic estimates as visits; reported traffic comes from Google Search Console only.

03Will my site get the same result?

No one can promise that. Rankings depend on competitors, algorithm updates, link acquisition and crawl timing, so this page describes one engagement and does not predict another. The free audit shows what your site would need before any work is quoted.

04What does a audiology SEO engagement with SERP Masters include?

The scope follows the healthcare SEO page: a technical audit first, then the on-page, local or content work the audit calls for, with every account run month to month and reported monthly.

Andy Wang, SEO consultant and founder of SERP Masters
Who did the work

Andy Wang, founder of SERP Masters.

Andy Wang holds a B.S. in Pharmacology from UC Santa Barbara and has run SEO work for Pokémon, Disney, Mastercard, Mailchimp, US Soccer, Clorox, Wynn Las Vegas and BigCommerce. He ran this engagement himself, from the first audit to the monthly report, and every figure on this page was read from the tracking tool named beside it.

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