Orthopedic SEO Case Study
Google Maps top-3 coverage from 0 to 83 of 289 grid points. #1 at 8 points where the best before was #4.
By Andy Wang · founder of SERP Masters, ran this engagementB.S. Pharmacology, UC Santa Barbara · Pokémon, Disney, Mastercard, Mailchimp · About Andy →
This orthopedic SEO case study covers Lakshmanan (Lucky) Sivasundaram M.D, a sports medicine orthopedic surgeon with offices in Thousand Oaks and Simi Valley. Measured on a 17×17 geo-grid over Thousand Oaks, grid points ranking in the Google Maps top 3 rose from 0 to 83 of 289, and the practice holds #1 at 8 points where the best position before was #4.
of 2898#1 map positions,
best before was #417×17geo-grid,
Thousand Oaks
Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.
A surgeon’s map-pack presence decides whether a patient with a knee or shoulder problem sees the practice at all. The result here is read from a 17×17 geo-grid before and after, pin by pin.
The client
Lakshmanan (Lucky) Sivasundaram M.D is a board-certified orthopedic surgeon specializing in sports medicine and shoulder, hip and knee care in Ventura County, California, with offices in Simi Valley and Thousand Oaks. He favors nonsurgical care where possible and also performs arthroscopic surgery, cartilage restoration, joint preservation and shoulder replacement. Dr. Sivasundaram completed his orthopedic residency at Case Western Reserve University and a sports medicine and shoulder fellowship at Rush University Medical Center in Chicago.
The starting point
The before grid showed no top-3 map positions across Thousand Oaks; the best single position anywhere on the grid was #4.
The results
Simi Valley grids are not quoted because the movement there was too small to claim.
What the work covered
What this means for medical practice SEO
For a single-surgeon practice the map pack is the front door, and it is won by the profile, the credentials and the pages agreeing with each other. The scope is on the healthcare SEO page.
Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.