Pool Service SEO Case Study
Top-3 Google Maps positions from 3 to 39 of 289 grid points in about seven months. #1 at 8 points, up from none.
By Andy Wang · founder of SERP Masters, ran this engagementB.S. Pharmacology, UC Santa Barbara · Pokémon, Disney, Mastercard, Mailchimp · About Andy →
This pool service SEO case study covers GL Pools in San Diego. Measured on a 17×17 geo-grid across the county, the company’s top-3 Google Maps positions grew from 3 to 39 of 289 points (13x) in about seven months, #1 positions went from none to 8, and the points in the Maps top 20 rose from 30 to about 180 (6x).
of 289 (13x)8#1 map positions,
from none30 to 180points in the
Maps top 20 (6x)
Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.
San Diego County is a large service area, and a pool company ranks differently in every neighborhood. The result here is read from a 17×17 geo-grid before and after, not from one search.
The client
GL Pools is a family-owned pool service company founded in 2006 that serves homeowners and commercial properties across San Diego County. Its technicians handle cleaning and chemical balancing, repair and installation of pumps, heaters and automation, and new pool startups. Commercial clients include hotels, resorts, homeowners associations and apartment complexes. The company holds California contractor license #1067486 and has more than 50 technicians working from offices in central, eastern and northern San Diego.
The starting point
The before grid showed the company in the map-pack top 3 at only 3 of 289 points, with no #1 positions, and in the top 20 at 30 points. For a company with three offices and more than 50 technicians, the map did not reflect the footprint.
The results
What the work covered
What this means for pool and trades SEO
A map-pack result is only real if it holds across the service area. Grid measurement keeps the claim honest and shows which neighborhoods still need work. The scope for pool, plumbing, HVAC and electrical companies is on the home services SEO page.
Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.