Personal injury law firm · South Carolina
Law Firm SEO Case Study: 0 to 45 Top 3 Map Positions
Google Maps top-3 coverage for “personal injury lawyer” went from none of 121 grid points to 45 in 29 days.
This law firm SEO case study covers a personal injury firm in South Carolina whose rankings had slid sitewide. SERP Masters cleaned up the site, rebuilt practice-area targeting across 28 practice areas and worked the firm’s Google Business Profile. On the same 11×11 geo-grid, top-3 coverage went from 0 to 45 points and average map rank improved from 8.0 to 4.8.
Where the firm stood
The firm’s rankings had been sliding across the site in a pattern consistent with an algorithmic quality problem. In Google Maps it held no top-3 position for “personal injury lawyer” at any of the 121 points on an 11×11 grid laid over its market, with an average map rank of 8.0.
What SERP Masters changed
- Technical cleanup. Redirect chains resolved and thin, duplicate pages removed from the index (technical SEO).
- Practice-area targeting. Keyword research across 28 practice areas, with one owner page per search and rewritten titles (on-page SEO).
- Internal linking. Practice-area pages linked up to the pages that convert.
- Schema. LegalService and Attorney markup on one @id graph.
- Google Business Profile. Categories, services and the profile’s landing page aligned with the site (local SEO).
Rankings stabilized about eight weeks after the fixes shipped.
Top-3 coverage, before and after
Each square counts one grid point; squares show the count, not the geographic position of each point. Source: Google Maps geo-grid tracker (11×11), keyword “personal injury lawyer”.
Practice-area rankings
- wrongful death lawyer100+1
- personal injury attorney south carolina–2
- medical malpractice lawyer–3
– start position not recorded in the capture.
The same diagnosis runs in the SERP Masters search program for law firms, with local SEO for the map pack.
What this case does and does not show
The 29-day window measures one keyword on one grid. It does not show calls or signed cases, and it does not predict how fast another firm’s map rankings would move. Results describe one engagement each and do not predict results for another site. Ranking outcomes from any SEO work cannot be projected with certainty; movement depends on competitor behavior, algorithm changes and crawl timing.
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About this case study
How long did the map-pack change take?
The 45 top-3 grid points were recorded 29 days after the 0-point baseline, on the same keyword and the same 11×11 grid. That is the measured window for this engagement, not a forecast for another firm.
What is a geo-grid?
A geo-grid checks one keyword’s Google Maps rank from many points laid over a city, here 121 points in an 11×11 pattern. It shows where in a market a firm appears in the top 3, rather than one rank from one location.
Get a free law firm SEO audit
Andy Wang reviews your practice-area pages, your Google Business Profile and your map-pack coverage, then replies with the first fixes.