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Criminal Defense SEO Case Study

Top-10 keywords from 25 to 59 of 85 tracked. 9 in the top 3, from none. #1 in the map pack for the core city search.

By Andy Wang · founder of SERP Masters, ran this engagementB.S. Pharmacology, UC Santa Barbara · Pokémon, Disney, Mastercard, Mailchimp · About Andy →

This criminal defense SEO case study covers a Minneapolis-area firm tracked in Keyword.com against 85 keywords. Keywords in Google’s top 10 grew from 25 to 59 (+136%), 9 now rank in the top 3 from none, organic rank for “minneapolis criminal defense attorney” moved from #14 to #2 over 12 months, and the firm holds #1 in the Google map pack for that search. The client is not named pending its permission.

MeasuredKeyword.com · Google
25 to 59keywords in the top 10
of 85 tracked0 to 9keywords in
the top 3#1map pack, core
city search

Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.

Criminal defense searches are urgent and local: the person searching needs a lawyer this week, in this county. This engagement was measured in Keyword.com over 12 months and in a live Google capture for the map pack.

The client

The client is a criminal defense law firm in the Minneapolis area representing adults and juveniles across the Twin Cities in state and federal court. Its practice covers DWI, assault, domestic violence, drug crimes, theft, homicide, Title IX matters, restraining orders and expungement. The lead attorney is a Certified Criminal Law Specialist and has tried more than 55 jury trials.

The starting point

When tracking began the firm had 25 of 85 tracked keywords in the top 10 and none in the top 3. “minneapolis criminal defense attorney” (1,300 searches a month) sat at #14 organically.

The results

FigureValueSource and window
Keywords in the top 1025 to 59 of 85 (+136%)Keyword.com, since tracking start
Keywords in the top 3none to 9Keyword.com, since tracking start
“minneapolis criminal defense attorney” (1,300 searches a month), organic#14 to #2, peaking at #1Keyword.com keyword history, 12 months
Same search, Google map pack#1Google results for Minneapolis, single capture

What the work covered

01Practice area pagesOne page per charge type, written to answer what the accused person asks first and matched to the phrasing the tracker showed.
02Local signalsThe Google Business Profile, the office page and directory listings brought into agreement, with the attorney’s credentials stated on-page.
03Attorney entity and trustThe specialist certification, trial record and bar admissions made explicit for the engines and for the reader.
04Internal Linking by practice areaCharge pages linked in one silo beneath the firm hub.
05Monthly tracking against 85 keywordsKeyword.com from the start, the source of every figure on this page.

What this means for criminal defense SEO

Organic and map-pack results are won by the same signals in different weights: practice pages with real answers, a profile that matches the site, and a named attorney the engines can verify. The scope is on the law firm SEO page.

Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.

Criminal Defense SEO Case Study FAQ

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01Why is the firm not named?

Naming permission has not been confirmed, so the page uses the public label. The figures are from the firm’s own Keyword.com project and are quoted exactly as tracked.

02Who did the work on this criminal defense SEO engagement?

Andy Wang, the founder of SERP Masters, ran the engagement himself. There is no account manager layer: the audit, the fixes, the content direction and the monthly report all came from the same person.

03Where do the figures on this page come from?

Every figure is read from Keyword.com and a live Google capture and quoted with its window. SERP Masters does not round figures up, restate them as bigger claims or present tool traffic estimates as visits; reported traffic comes from Google Search Console only.

04Will my site get the same result?

No one can promise that. Rankings depend on competitors, algorithm updates, link acquisition and crawl timing, so this page describes one engagement and does not predict another. The free audit shows what your site would need before any work is quoted.

05What does a criminal defense SEO engagement with SERP Masters include?

The scope follows the law firm SEO page: a technical audit first, then the on-page, local or content work the audit calls for, with every account run month to month and reported monthly.

Andy Wang, SEO consultant and founder of SERP Masters
Who did the work

Andy Wang, founder of SERP Masters.

Andy Wang holds a B.S. in Pharmacology from UC Santa Barbara and has run SEO work for Pokémon, Disney, Mastercard, Mailchimp, US Soccer, Clorox, Wynn Las Vegas and BigCommerce. He ran this engagement himself, from the first audit to the monthly report, and every figure on this page was read from the tracking tool named beside it.

Related case studies Personal injury, Phoenix#1 x18Law firm Google Maps0 to 45Local business, multi-client90,000+ Every count on this page names the tool that produced it.
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