Why is this page about several clients instead of one?

Local results are small on their own: one map pack, one city. Collecting them shows the pattern across verticals, and each row links to the full case with its own window and tool.

Who did the work on this local business SEO engagement?

Andy Wang, the founder of SERP Masters, ran the engagement himself. There is no account manager layer: the audit, the fixes, the content direction and the monthly report all came from the same person.

Where do the figures on this page come from?

Every figure is read from a geo-grid tracker, Keyword.com and call tracking and quoted with its window. SERP Masters does not round figures up, restate them as bigger claims or present tool traffic estimates as visits; reported traffic comes from Google Search Console only.

Will my site get the same result?

No one can promise that. Rankings depend on competitors, algorithm updates, link acquisition and crawl timing, so this page describes one engagement and does not predict another. The free audit shows what your site would need before any work is quoted.

What does a local business SEO engagement with SERP Masters include?

The scope follows the local SEO page: a technical audit first, then the on-page, local or content work the audit calls for, with every account run month to month and reported monthly.

Local SEO · Google Maps · Multi-client

Local Business SEO Case Study

90,000+ phone calls generated for local clients. 700+ Google Business Profiles managed. Map-pack coverage measured point by point.

By Andy Wang · founder of SERP Masters, ran this engagementB.S. Pharmacology, UC Santa Barbara · Pokémon, Disney, Mastercard, Mailchimp · About Andy →

This local business SEO case study is a multi-client page. It brings together the local results SERP Masters tracks across its client base: 90,000+ phone calls generated for clients and 700+ Google Business Profiles managed, plus the map-pack cases below, each measured on a geo-grid or in Keyword.com and linked to its own page. The clients are a personal injury firm, a pool service company, an audiology clinic, an orthopedic surgeon and a criminal defense firm.

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MeasuredCall tracking · Geo-grid · Keyword.com

90,000+phone calls generated
for clients700+Google Business
Profiles managed0 to 45top-3 map points
in 29 days

Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.

Local SEO is measured in two places: the map pack, read point by point on a geo-grid, and the phone, read from call tracking. This page collects both across SERP Masters clients, with a link to the full case for each.

What the portfolio figures count

90,000+ phone calls is the total generated for local clients across call-tracked engagements; 700+ Google Business Profiles is the number of profiles SERP Masters has managed across clients. Both are portfolio totals rather than one client’s result, and neither is a traffic estimate from a ranking tool.

Map-pack cases, measured on a grid

Client, anonymizedResultSource and window

Personal injury law firm, South CarolinaTop-3 map coverage from 0 to 45 of 121 grid points; average map rank 8.0 to 4.811×11 geo-grid, 29 days

Pool service company, San DiegoTop-3 map positions from 3 to 39 of 289 grid points (13x); #1 at 8 points, from none17×17 geo-grid, about 7 months

Orthopedic surgeon, Thousand OaksTop-3 map coverage from 0 to 83 of 289 grid points17×17 geo-grid, before and after captures

Criminal defense firm, Minneapolis area#1 in the map pack for “minneapolis criminal defense attorney” (1,300 searches a month)Google results for Minneapolis, single capture; volume from Keyword.com

Organic local cases, tracked by keyword

Client, anonymizedResultSource and window

Audiology clinic, Boise#1 for four “Boise audiologist” searches, each up from page 2; page-one keywords from 2 to 12 of 15Keyword.com, location-targeted, since tracking start

Personal injury law firm, Phoenix#1 for 18 car accident lawyer searches; top-3 keywords from 10 to 36Keyword.com, since tracking start

Pediatric autism therapy center, Massachusetts#1 for “autism screening near me” from outside the top 100Keyword.com, location-targeted, since tracking start

What the local engagements have in common

01The profile and the page agreeName, address, phone, categories and hours match between the Google Business Profile and the location page, which is the first check in every local audit.

02One page per location and serviceEach office or service area gets its own page with its own proof, linked from the hub, with no city-to-city links.

03Grid tracking, not a single rankMap-pack position is read across a geo-grid so a result cannot be claimed from one lucky point.

04Call tracking from day onePhone calls are counted with tracking numbers, which is how the portfolio call figure is built.

Local Business SEO Case Study

What the portfolio figures count

Map-pack cases, measured on a grid

Organic local cases, tracked by keyword

What the local engagements have in common

Answered the way an engine would extract it.

Andy Wang, founder of SERP Masters.

See how much of your city map pack you actually hold