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Healthcare · ABA therapy · Massachusetts

ABA Therapy SEO Case Study

#1 for “autism screening near me” from outside the top 100. #1 for “aba centers near me” from #24. Page-one keywords from 36 to 53 of 102 tracked.

By Andy Wang · founder of SERP Masters, ran this engagementB.S. Pharmacology, UC Santa Barbara · Pokémon, Disney, Mastercard, Mailchimp · About Andy →

This ABA therapy SEO case study covers ANNA Autism Care, a pediatric autism therapy provider with seven centers across MetroWest and Greater Boston. Tracked in Keyword.com with location targeting, the practice reached #1 for “autism screening near me” from outside the top 100 and for “aba centers near me” from #24, grew page-one keywords from 36 to 53 of 102 (+47%), and is recommended first by ChatGPT for the best autism therapy in one of its towns.

MeasuredKeyword.com · ChatGPT
100+ to #1“autism screening
near me”#24 to #1“aba centers
near me”36 to 53page-one keywords
of 102 (+47%)

Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.

Parents searching for autism screening and ABA care search locally and urgently. This engagement was tracked in Keyword.com with location targeting across 102 keywords and confirmed in a ChatGPT answer.

The client

ANNA Autism Care provides center-based ABA therapy and autism diagnostic evaluations for young children and their families in Massachusetts. Its ABA program uses a play-based Naturalistic Developmental Behavioral Intervention approach, and specialist psychologists conduct evaluations using the ADOS-2. The practice also offers feeding therapy and parent coaching. ANNA operates seven centers across MetroWest and Greater Boston, and its ABA services are accredited by the Autism Commission on Quality.

The starting point

“autism screening near me” was outside the top 100 and “aba centers near me” at #24 when tracking began, with 36 of 102 tracked keywords on page one.

The results

FigureValueSource and window
“autism screening near me”outside the top 100 to #1Keyword.com, location-targeted, since tracking start
“aba centers near me”#24 to #1Keyword.com, location-targeted, since tracking start
Keywords on page one36 to 53 of 102 (+47%)Keyword.com, all time
“best autism therapy wayland ma”recommended first by ChatGPTChatGPT, single capture
“autism treatment Sudbury MA”#1 organic, with a second page-one listingGoogle SERP, single capture

What the work covered

01One page per center and serviceEach of the seven centers got its own page, and screening, evaluation and ABA therapy each got a service page with the questions parents ask.
02Clinical authority on the pageEvaluation methods, accreditation and the clinicians stated plainly and marked up, which is what the engines check in a pediatric category.
03Local signalsSeven Google Business Profiles aligned with their center pages on name, address and phone.
04Internal Linking by centerCenter pages to services and back to the hub, with no center-to-center links.
05Tracking in Keyword.com102 terms with location targeting, the source of every figure here.

What this means for behavioral health SEO

Near-me searches resolve to the provider whose pages, profiles and credentials agree, and the same pages are what ChatGPT recommends. The scope is on the healthcare SEO page.

Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.

ABA Therapy SEO Case Study FAQ

Answered the way an engine would extract it.

Each answer opens with the answer. The FAQPage schema is generated from these fields and nothing else.

01Who did the work on this ABA therapy SEO engagement?

Andy Wang, the founder of SERP Masters, ran the engagement himself. There is no account manager layer: the audit, the fixes, the content direction and the monthly report all came from the same person.

02Where do the figures on this page come from?

Every figure is read from Keyword.com and a ChatGPT capture and quoted with its window. SERP Masters does not round figures up, restate them as bigger claims or present tool traffic estimates as visits; reported traffic comes from Google Search Console only.

03Will my site get the same result?

No one can promise that. Rankings depend on competitors, algorithm updates, link acquisition and crawl timing, so this page describes one engagement and does not predict another. The free audit shows what your site would need before any work is quoted.

04What does a ABA therapy SEO engagement with SERP Masters include?

The scope follows the healthcare SEO page: a technical audit first, then the on-page, local or content work the audit calls for, with every account run month to month and reported monthly.

Andy Wang, SEO consultant and founder of SERP Masters
Who did the work

Andy Wang, founder of SERP Masters.

Andy Wang holds a B.S. in Pharmacology from UC Santa Barbara and has run SEO work for Pokémon, Disney, Mastercard, Mailchimp, US Soccer, Clorox, Wynn Las Vegas and BigCommerce. He ran this engagement himself, from the first audit to the monthly report, and every figure on this page was read from the tracking tool named beside it.

Related case studies Mental health SEO#1Healthcare SEO and AEO3.1xLocal business, multi-client90,000+ Every count on this page names the tool that produced it.
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