Home/Case Studies/Mental Health SEO Case Study
Behavioral health · Multi-location · Local

Mental Health SEO Case Study

#1 for “depression treatment for teens” (4,400 searches a month), up from #66, at one location. Top-3 keywords up 160% in three months.

By Andy Wang · founder of SERP Masters, ran this engagementB.S. Pharmacology, UC Santa Barbara · Pokémon, Disney, Mastercard, Mailchimp · About Andy →

This mental health SEO case study covers a multi-location treatment provider for depression, anxiety and co-occurring disorders. For one location, tracked locally in Keyword.com, the site reached #1 for “depression treatment for teens” (4,400 searches a month) from #66 and #1 for “depression treatment centers” (2,400 searches a month) from outside the top 50, with top-3 keywords up from 5 to 13 (+160%) and page-one keywords from 8 to 18 (+125%) in three months. The client is anonymous under agreement.

MeasuredKeyword.com
#66 to #1“depression treatment
for teens”
5 to 13top-3 keywords
in 3 months (+160%)
8 to 18page-one keywords
in 3 months (+125%)

Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.

A multi-location provider ranks location by location, and each one competes with national brands for the same condition terms. This engagement is shown for one location, tracked locally in Keyword.com over three months.

The client

The client treats depression, anxiety, PTSD and co-occurring disorders in adults and adolescents. Care spans residential treatment, partial hospitalization, intensive outpatient and online programs, using therapies such as CBT, DBT, exposure and response prevention, and ACT. The organization runs more than 30 treatment centers across multiple states, is accredited by The Joint Commission, and offers dedicated programming for veterans, first responders and LGBTQIA+ clients.

The starting point

For the tracked location, “depression treatment for teens” sat at #66 and “depression treatment centers” outside the top 50, with 5 top-3 keywords and 8 on page one.

The results

FigureValueSource and window
“depression treatment for teens” (4,400 searches a month)#66 to #1, one locationKeyword.com, since tracking start, locally tracked
“depression treatment centers” (2,400 searches a month)outside the top 50 to #1, one locationKeyword.com, since tracking start
Keywords in the top 35 to 13 (+160%), one locationKeyword.com, 3 months
Keywords on page one8 to 18 (+125%), one locationKeyword.com, 3 months

What the work covered

01Location pages that carry the conditionEach location page built to rank for condition terms in its own area, instead of one national condition page competing with itself across 30 centers.
02Program and condition pagesTeen depression, adult depression and anxiety programs each given a page answering what a parent or patient asks first.
03Accreditation and clinical authorityThe Joint Commission accreditation, therapies and clinicians stated on the page and in schema.
04Local signals per centerEach center’s Google Business Profile aligned with its page.
05Tracking by location in Keyword.comLocally tracked groups per center, the source of every figure here.

What this means for multi-location healthcare SEO

Thirty centers can cannibalize one another unless each location page owns the condition terms for its area. The scope is on the healthcare SEO and enterprise SEO pages.

Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.

Mental Health SEO Case Study FAQ

Answered the way an engine would extract it.

Each answer opens with the answer. The FAQPage schema is generated from these fields and nothing else.

01Why is only one location shown?

The figures are read from one locally tracked keyword group, and the page reports that group alone rather than implying every center moved the same way.

02Who did the work on this mental health SEO engagement?

Andy Wang, the founder of SERP Masters, ran the engagement himself. There is no account manager layer: the audit, the fixes, the content direction and the monthly report all came from the same person.

03Where do the figures on this page come from?

Every figure is read from Keyword.com with local targeting and quoted with its window. SERP Masters does not round figures up, restate them as bigger claims or present tool traffic estimates as visits; reported traffic comes from Google Search Console only.

04Will my site get the same result?

No one can promise that. Rankings depend on competitors, algorithm updates, link acquisition and crawl timing, so this page describes one engagement and does not predict another. The free audit shows what your site would need before any work is quoted.

05What does a mental health SEO engagement with SERP Masters include?

The scope follows the healthcare SEO page: a technical audit first, then the on-page, local or content work the audit calls for, with every account run month to month and reported monthly.

Andy Wang, SEO consultant and founder of SERP Masters
Who did the work

Andy Wang, founder of SERP Masters.

Andy Wang holds a B.S. in Pharmacology from UC Santa Barbara and has run SEO work for Pokémon, Disney, Mastercard, Mailchimp, US Soccer, Clorox, Wynn Las Vegas and BigCommerce. He ran this engagement himself, from the first audit to the monthly report, and every figure on this page was read from the tracking tool named beside it.

Related case studies Addiction treatment, two centers15xTelehealth SEO and AEO1,100+ABA therapy#1 Every count on this page names the tool that produced it.
FREE SEO AUDIT ·FREE SEO AUDIT ·FREE SEO AUDIT ·FREE SEO AUDIT ·
Request a free SEO audit

See which condition terms each of your locations could hold

The free audit tracks your condition keywords by location, shows who holds the top 3 at each center, and lists what would have to change first. Month-to-month terms. No ranking guarantees.

Request the free SEO audit