Mental Health SEO Case Study
#1 for “depression treatment for teens” (4,400 searches a month), up from #66, at one location. Top-3 keywords up 160% in three months.
This mental health SEO case study covers a multi-location treatment provider for depression, anxiety and co-occurring disorders. For one location, tracked locally in Keyword.com, the site reached #1 for “depression treatment for teens” (4,400 searches a month) from #66 and #1 for “depression treatment centers” (2,400 searches a month) from outside the top 50, with top-3 keywords up from 5 to 13 (+160%) and page-one keywords from 8 to 18 (+125%) in three months. The client is anonymous under agreement.
for teens”5 to 13top-3 keywords
in 3 months (+160%)8 to 18page-one keywords
in 3 months (+125%)
Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.
A multi-location provider ranks location by location, and each one competes with national brands for the same condition terms. This engagement is shown for one location, tracked locally in Keyword.com over three months.
The client
The client treats depression, anxiety, PTSD and co-occurring disorders in adults and adolescents. Care spans residential treatment, partial hospitalization, intensive outpatient and online programs, using therapies such as CBT, DBT, exposure and response prevention, and ACT. The organization runs more than 30 treatment centers across multiple states, is accredited by The Joint Commission, and offers dedicated programming for veterans, first responders and LGBTQIA+ clients.
The starting point
For the tracked location, “depression treatment for teens” sat at #66 and “depression treatment centers” outside the top 50, with 5 top-3 keywords and 8 on page one.
The results
What the work covered
What this means for multi-location healthcare SEO
Thirty centers can cannibalize one another unless each location page owns the condition terms for its area. The scope is on the healthcare SEO and enterprise SEO pages.
Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.