Enterprise SEO Services
Schema errors on 60%+ of an ecommerce client’s product pages, fixed with one template change.
Andy Wang · founder, does the work on every accountB.S. Pharmacology, UC Santa Barbara · Pokémon, Disney, Mastercard, Mailchimp · About Andy →
Enterprise SEO services improve organic search for large websites by changing the templates, crawl rules and redirects that control thousands of URLs at once. SERP Masters is an SEO agency that runs these programs for marketing, ecommerce and SEO teams at large organizations. Founder Andy Wang has run SEO work for Pokémon, Disney, Mastercard, Mailchimp and US Soccer. The work targets wasted crawl budget, risky launches and fixes stuck in the engineering backlog. Andy works on every engagement, billed month to month.
Pokémon1M+URLs migrated32countries,
11 languages
Figures come from Google Search Console, Keyword.com and Ahrefs, named per figure on the case pages. Ranking outcomes cannot be projected with certainty.
Large sites lose traffic in bulk. A canonical rule ships on a category template, and a whole section drops out of the index. A redesign launches with a thin redirect map, and years of rankings leave with the old URLs. The SEO fix waits in a backlog behind product work.
SERP Masters turns that fix into a ticket your engineering team can ship. Each ticket carries acceptance criteria and is ranked by the revenue pages it touches. On one ecommerce catalog, a single template fix cleared schema errors from over 60% of product pages. At larger scale, Andy Wang was technical SEO consultant on the Pokemon.com redesign: 1MM+ URLs, 32 countries, 11 languages. The live site is that redesign, so you can inspect its hreflang, URL structure and structured data yourself.
One person carries the work from audit to release. Andy runs the crawl, writes the tickets, checks staging and reports from Google Search Console, so findings reach the release without a handoff. The scope starts with what enterprise SEO covers.
What are enterprise SEO services?
Enterprise SEO services are search engine optimization programs for sites where templates, scale and internal governance decide organic results. A typical enterprise site runs tens of thousands to millions of URLs across several domains or country sites. Engineering owns the CMS, and several teams can change what search engines see. Enterprise SEO is the discipline within SERP Masters SEO services built for those conditions.
Enterprise SEO changes the systems that generate pages: templates, crawl rules, redirect logic, site architecture and product or content feeds. One canonical rule on a category template can add or remove tens of thousands of URLs, so SERP Masters scopes each change by that blast radius.
How does enterprise SEO differ from traditional SEO?
Enterprise SEO differs from traditional SEO in the unit of work. Traditional SEO changes pages; enterprise SEO changes the templates that produce them and the approvals that release them.
What problems only appear at enterprise scale?
Six technical problems grow with URL count and the number of teams shipping changes. SERP Masters audits for each on every engagement.
Who are enterprise SEO services for?
SERP Masters enterprise SEO services fit organizations whose search results depend on how a large site is built and governed:
Enterprise SEO is the wrong purchase for a single-location business or a site with a few hundred pages.
What is included in SERP Masters enterprise SEO services?
SERP Masters enterprise SEO services include eight deliverables, scoped to your site, markets and engineering capacity.
1. Enterprise technical SEO audit by template
The enterprise audit groups URLs by template and scores each one for crawlability, indexation, rendering, canonicalization, structured data, internal links and Core Web Vitals. SERP Masters crawls with Screaming Frog, reads Google Search Console coverage and crawl stats, and runs log file analysis where server access allows. Fixes are ranked by revenue pages touched, so engineering time goes to the templates that carry the business. Smaller sites get the same method through technical SEO audit work.
2. Crawl budget and index management
Crawl budget and index management sets which parameters get crawled, which filter combinations get indexed, how XML sitemaps are segmented and how expired URLs are handled. The goal is a smaller index that matches the pages the business wants to rank.
3. Migration and redesign governance
Migration governance covers URL mapping, pattern-based redirect rules, staging crawls, redirect chains held to two hops or fewer, and daily Search Console checks after launch. SERP Masters joins before design work starts, because redesigns are where large sites most often lose organic traffic. The full process sits on the site migration planning page.
4. International SEO and hreflang architecture
International SEO covers hreflang matrices, locale-specific canonicalization, the choice of country domains, subdirectories or subdomains, and keyword research by market. SERP Masters validates the hreflang matrix before release, because hreflang errors surface late in Search Console. Language-specific content work sits under multilingual SEO.
5. Structured data and entity templates
Structured data work builds JSON-LD into templates: Organization, Product, BreadcrumbList and FAQPage, as each page family needs. The schema describes one entity across brands, subsidiaries and country sites, so search engines and AI systems read one version of the company.
6. Content and internal linking systems
Content at enterprise scale means keyword maps by template, category and hub page briefs, pruning of decayed archives, and an internal linking model that passes authority to commercial pages. SERP Masters builds the linking into templates and navigation modules, so it holds as the site grows. Planning sits with content strategy.
7. Enterprise link building and digital PR
Enterprise link building earns editorial links and brand mentions through digital PR, original data and partner content, routed through legal and brand review. SERP Masters has deployed and measured $1M+ in client link-building spend, reporting each placement’s cost beside its result. Details sit on the link building page.
8. Executive reporting from Google Search Console
Executive reporting ties organic search to business results. SERP Masters reports from Google Search Console by template, market and branded versus non-branded clicks, adding revenue or pipeline data where you connect analytics. Executives get one report: what moved, what shipped, what is blocked. See SEO reporting for the model.
“The technical audit SERP Masters ran turned up problems three previous companies had missed completely. Andy doesn’t skim. He sits down and reads the actual crawl data, and it shows in what he catches.”
How does SERP Masters deliver enterprise SEO?
SERP Masters delivers enterprise SEO in five steps, each built around engineering capacity and approvals: Diagnose, Architect, Execute, Corroborate, Measure.
One limit applies to every engagement. SERP Masters writes and checks the tickets, your engineering team ships them, and progress tracks your release calendar, code freezes included.
Enterprise ecommerce SEO
Enterprise ecommerce SEO starts from one structural problem: filters, variants and sort orders multiply crawlable URLs far beyond the product count.
SERP Masters enterprise ecommerce work covers category templates, product schema, faceted navigation rules, pagination, discontinued product handling and links from content to categories. Schema errors are fixed at the template, so one change repairs every product page using it. Store-level work for Shopify and smaller catalogs is covered on the ecommerce SEO page.
Enterprise SEO for AI search
Enterprise SEO now includes visibility inside AI answers: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Grok. When a brand’s own site is hard to crawl or inconsistent across country sites, these engines can describe it from third-party sources instead.
SERP Masters handles the enterprise foundations for AI search. AI user agents get crawler access at the CDN and firewall. Organization and Product schema stay consistent, and content is built so answers can be lifted from it. AI visibility is measured as a citation-presence rate on a fixed prompt panel, scored per engine and never blended into one number. Across the client portfolio, SERP Masters counted 15,332 AI citations. Like-for-like growth was 80% year over year. Programs built around AI answers alone sit on AI SEO services.
What results has SERP Masters enterprise SEO work produced?
SERP Masters enterprise results come from work you can verify, and each block below quotes only what its case page states.
Pokémon: international redesign at 1MM+ URLs. Baseline: Pokemon.com needed a redesign across 1MM+ URLs, 32 countries and 11 languages without losing its organic presence. Intervention: as technical SEO consultant, Andy Wang ran the pre-design audit, hreflang matrix, URL mapping, pattern-based server-side redirects, staging crawl tests and post-launch Search Console monitoring. Result: 700%+ organic growth, and the live Pokemon.com is the redesign Andy consulted on. Read the Pokémon technical SEO case study.
Enterprise ecommerce catalog. Baseline: most keywords sat in positions 11 to 30, structured data had errors on over 60% of product pages, and faceted navigation produced thousands of indexable parameter URLs. Intervention: category titles rewritten from SERP analysis, header hierarchy rebuilt, JSON-LD fixed at the template, canonical and noindex rules on non-essential faceted URLs, and an AI search layer added. Result: #1 for a 40,500-search head term, up from #15, US clicks up 37% and, verified in Ahrefs. Read the ecommerce SEO case study.
Content-led ecommerce growth. Baseline: category pages without topical support. Intervention: 350+ articles, each linked to a primary category page through the internal linking model. Result: 11,425 ranking keywords, 618 of them on page one. Read the ecommerce traffic case study.
AI citations across the portfolio. Baseline: 6 client sites that had zero AI citations a year earlier. Intervention: entity, schema and content work for AI answers. Result: 9 of those 6 sites are cited today. More results sit in SERP Masters case studies.
“A botched site migration wiped out our organic traffic and I’ll admit I panicked. SERP Masters worked the problem methodically, redirects, crawl errors, indexation, and walked me through each fix in plain English. Traffic came back, then climbed past where it started.”
What do enterprise SEO services cost?
Engagements are quoted after the free audit, on month-to-month terms. Seven cost drivers set each quote, roughly in order of weight:
SERP Masters offers three engagement models: a monthly retainer, a fixed project for a migration or audit, and an advisory retainer for in-house teams. Engagements are quoted after the free audit, on month-to-month terms.
Enterprise SEO agency, in-house team, platform or consultant?
Enterprise SEO buyers choose among four models, and many combine two.
SERP Masters works in the agency and consultant models, often beside an in-house team and its platform. Your team keeps the roadmap; SERP Masters takes the specialist work.
How to choose an enterprise SEO company
An enterprise SEO company should prove it has worked on sites like yours and name the person who will do the work. Seven checks for vendor evaluation:
Three objections come up in most evaluations. “We tried an agency before and nothing shipped”: SERP Masters tickets carry acceptance criteria engineering can estimate, checked on staging. “Our developers say the site is fine”: a template-level crawl and a Search Console coverage export settle it. “One operator cannot cover a site this size”: Andy Wang covers diagnosis, specifications, QA and reporting, and your teams carry implementation, as with any vendor.
Work directly with Andy Wang, enterprise SEO consultant
Teams hiring an enterprise SEO consultant through SERP Masters get Andy Wang, the founder, on every call: the same person who runs the crawl and writes the tickets.
Andy Wang has run SEO work for Pokémon, Disney, Mastercard, Mailchimp, US Soccer, Clorox, Wynn Las Vegas and BigCommerce, and holds a B.S. in Pharmacology from UC Santa Barbara. For in-house SEO teams, Andy provides second-opinion audits, migration planning, hreflang architecture and executive reporting. More background sits on the About SERP Masters page.
“Here’s what closed the deal for me: I email Andy, and Andy does the work. There’s no account manager in the middle relaying half my message. You deal with the person actually touching your site.”
The same service from every SERP Masters office.
Fifteen offices, each with its own Google Business Profile and page. Pick the one nearest you; Andy Wang runs the account from wherever you are.
Answered the way an engine would extract it.
Each answer opens with the answer. The FAQPage schema is generated from these fields and nothing else.
01How much does enterprise SEO cost per year?
Engagements are quoted after the free audit, on month-to-month terms. URL count, templates, markets, engineering involvement and any migration set the actual quote. Terms are month to month, and platform licenses are a separate line item. A scoped quote follows the free consultation.
02Who is the most trusted provider of enterprise SEO services?
The most trusted enterprise SEO provider is the one whose work you can verify. Ask each shortlisted agency for live sites it worked on, the name of the person doing the work, a sample ticket and a sample Search Console report. SERP Masters points buyers to the live Pokemon.com redesign Andy Wang consulted on and to case pages with stated baselines.
03What is an enterprise SEO platform?
An enterprise SEO platform is software that crawls large sites, tracks rankings across thousands of keywords, analyzes log files and reports organic performance for big teams. Botify, Conductor, seoClarity, BrightEdge and Lumar are common examples. A platform supplies data and alerts. An enterprise SEO team or consultant still decides what to fix and gets the fixes released.
04What is the 80/20 rule in SEO?
The 80/20 rule in SEO holds that about a fifth of the effort produces most of the gains. On enterprise sites that fifth is usually a handful of templates, such as category, product or location pages, that carry most of the revenue. SERP Masters applies the rule by fixing the templates that touch the most revenue pages before any page-by-page work.
05What does an enterprise SEO company need from the internal team?
An enterprise SEO company needs a named internal owner, access to Google Search Console and analytics, read access to the CMS or staging, a route into the engineering backlog, and server logs where possible. SERP Masters also asks for the release calendar and any legal or brand review steps, so each ticket is timed to ship.
06Do enterprise SEO services cover Google AI Overviews and ChatGPT?
SERP Masters enterprise SEO services cover the foundations AI engines rely on: crawler access, structured data, consistent brand facts and extractable content. AI visibility is measured as citation presence per engine on a fixed prompt panel. Across the client portfolio, 5 of the 6 sites with zero AI citations a year earlier are cited today. No provider can guarantee inclusion in an AI answer.
07How is an enterprise SEO consultant different from an enterprise SEO agency?
An enterprise SEO consultant is a senior practitioner who advises and works alongside an in-house team, while an enterprise SEO agency usually runs the full program. SERP Masters works in both modes with the same operator, Andy Wang, so the choice depends on how much your internal team already covers and how much implementation support you need.
Andy Wang, founder of SERP Masters.
Andy Wang holds a B.S. in Pharmacology from UC Santa Barbara and has run SEO work for Pokémon, Disney, Mastercard, Mailchimp, US Soccer, Clorox, Wynn Las Vegas and BigCommerce. He runs every engagement himself, from the first crawl to the monthly report, as implementation or as consulting to an in-house team.
Get a free enterprise SEO consultation
Enterprise search is won in templates and releases, and SERP Masters delivers the work as tickets your engineering team can ship. Engagements are quoted after the free audit, on month-to-month terms. Bring a Search Console export and your next redesign or migration plan, so the consultation starts from your own templates.
Request the free SEO audit