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SEO consulting services · founder-run

Fourteen years of enterprise SEO. Now on your account.

Prior SEO work for Pokémon, Disney, Mastercard, Mailchimp, US Soccer, Clorox, Wynn Las Vegas and BigCommerce. Founder-run since.

SERP Masters is an SEO agency that provides SEO consulting services, run by founder Andy Wang. He audits each client site, ships the fixes in priority order and reports from the client’s own Google Search Console: 700+ Google Business Profiles managed, 90,000+ phone calls generated and 15,332 AI citations across client sites.

Talk to Andy Read the resume

Month-to-month terms. No ranking guarantees.

Legal · Personal injury firm, Phoenix#1 ×18Eighteen tracked car-accident searches at #1, including the city head term, up from #14.Source: Keyword.com, since tracking start
AI search · 28 client sites15,332De-duplicated AI citations across client sites, up 80% year over year.Source: Ahrefs, DataForSEO, live renders; 28 sites
Ecommerce · DTC laundry brand618Keywords on page one, from 11,425 ranking terms. Product and category pages carry the growth.Source: Ahrefs Site Explorer
Experience14 yrsEnterprise SEO, in-house and consulting
AI search15,332AI citations across client sites
Local90,000+Phone calls generated for clients
Profiles700+Google Business Profiles managed
Authority$1M+Link spend managed and measured
What consulting includes

What does SEO consulting include?

SEO advice is easy to buy. The audit arrives as a long issue list, and it waits in a shared folder while your developers work on other priorities.

SEO consulting is paid expert guidance on how a website earns traffic, leads and sales through search engine optimization in Google and AI answers. SERP Masters adds the step advice-only engagements leave to you: Andy Wang ships the fixes himself. Scope for each discipline sits in the SERP Masters services catalog.

  1. 01A technical SEO audit, schema markup included
  2. 02Keyword research mapped to one page per term
  3. 03Competitor analysis of the sites outranking you, page by page
  4. 04Internal linking and on-page fixes
  5. 05A content strategy that sets what gets written first
  6. 06Local SEO for each Google Business Profile you run
  7. 07A check of how ChatGPT, Perplexity and AI Overviews describe the brand
  8. 08A monthly report sourced from Google Search Console
Services

Which SEO services does SERP Masters cover?

Twelve SEO disciplines plus AI search, each with its own page. The first audit decides which ones apply.

  • Flagship

    AI search optimization

    Brand citations in the answers buyers read before they click. Entity and schema work, AI crawler access, answer-first pages and the third-party mentions language models repeat.

    15,332

    AI citations tracked across client sites. Clients grew 80% year over year.

    AI OverviewsAI ModeChatGPTPerplexityGeminiCopilot
  • Crawl · render · index

    Technical SEO

    Fixes ranked by their effect on indexing, shipped as developer tickets.

  • Map pack
    700+

    Local SEO

    Google Business Profiles managed, counted in phone calls.

  • Authority
    $1M+

    Link Building

    Editorial placements reported by URL.

  • Demand

    Content Marketing

    Pages written to the questions buyers ask before they compare vendors.

  • Large sites

    Enterprise SEO

    Prioritized backlogs for engineering and content teams, from the operator who ran technical SEO on a 1 million+ URL, 32-country redesign.

  • Redesigns

    SEO Migration

    Redirect maps, staging crawls and post-launch checks, planned around the rankings you already hold.

All 12 disciplines plus AI search →

Consultant or agency

SEO consultant or SEO agency: what does SERP Masters provide?

The consultant’s judgment and the agency’s execution, through one person.

QuestionFreelance consultantTypical agencySERP Masters
Who reads your data?The consultantAn account managerAndy Wang
Who ships the fixes?Your teamDelivery staffAndy Wang, with your developers for large builds
What is in scope?Audits and adviceSplit across departmentsTechnical, content, local, links and AI search
How is progress reported?RecommendationsDashboardsA monthly report from your Search Console
What are the terms?Hourly or per projectVaries by contractMonth to month
The SERP Masters Method

How does a SERP Masters engagement run?

Five steps, in this order, on every account.

  1. Diagnose

    Crawl, Search Console and Ahrefs data, plus how AI engines describe the brand. That record is the baseline.

  2. Architect

    One page per target search; internal linking and schema tie pages to the topics they support.

  3. Execute

    Fixes, rewrites and new pages ship in the order set during Diagnose.

  4. Corroborate

    Links, reviews and listings repeat the same brand facts across the web.

  5. Measure

    Clicks, rankings, calls and AI citations reported monthly against the baseline.

Proof · verified captures

Rank on page one.
Get cited in the AI answer.

Every result is reported with a baseline, the work done and a data source. Client names stay private unless a client agrees to be named.

Rank movement · verified capturesStart → now
  1. Head term, online printing 40,500 searches/mo · Keyword.com151
  2. Accident law firm near me 1,600 searches/mo · Keyword.com521
  3. Teen depression treatment 4,400 searches/mo · Keyword.com661
  4. Wrongful death lawyer Personal injury firm, SC · Keyword.com100+1
  5. Procedure term, plastic surgery 7,200 searches/mo · Ahrefs421
  6. Putting green 12,000 searches/mo · Ahrefs100+5

Andy Wang was also the technical SEO consultant on the Pokémon redesign: 1 million+ URLs across 32 countries and 11 languages, with 700%+ organic growth documented in the Pokémon technical SEO case study.

Three engagements, three kinds of proof

AI citations, map-pack coverage and a head-term ranking, each counted by the tool built for it. Browse all 20 case studies →
Telehealth · Online ADHD telehealth platform
1,100+

Google AI Overview citations. Named first in Google’s AI Overview for “online adhd diagnosis”. Top-3 keywords grew from 57 to 1,500.

Read the case study →
Source: Ahrefs Site Explorer, AI citations
Legal · Personal injury law firm, South Carolina
0→45

Google Maps top-3 grid points in 29 days. Average map rank improved from 8.0 to 4.8 across the same 11×11 grid.

Read the case study →
Source: Geo-grid tracker (11×11)
Ecommerce · Online printing company, US, UK and Canada
#1

For a 40,500-search head term, up from #15 in under three weeks. US impressions up 86% and clicks up 37% year over year across three months.

Read the case study →
Source: Keyword.com; Google Search Console

Results describe one engagement each and do not predict results for another site. Ranking outcomes from any SEO work cannot be projected with certainty; movement depends on competitor behavior, algorithm changes and crawl timing.

Industries

Which industries does SERP Masters work with?

A law firm needs practice-area pages and map rankings. A store needs product schema. A healthcare provider needs medical claims held to the standard Google applies to YMYL (“your money or your life”) topics.

Offices

Where are SERP Masters offices?

15 offices, each with its own Google Business Profile. If you searched for an SEO consultant near you, start with the closest office.

FAQ

Frequently asked questions

How much do SEO consultants charge?

SEO consultants charge by the hour, by the project or by the month. Hourly billing suits a one-off audit, a project fee suits fixed work such as a site migration, and a monthly retainer suits ongoing work the consultant also implements. SERP Masters works month to month, quotes the monthly fee after the free audit and quotes one-off projects separately.

What do SEO consultants do?

SEO consultants find what limits a website in search and set the order of fixes. The work covers technical audits, keyword research, competitor analysis, content planning, internal linking and reporting. At SERP Masters, Andy Wang also carries out the plan, so the person who finds a crawl problem is the person who fixes it.

What should you ask an SEO consulting firm before hiring one?

Ask who does the work each month, which case study shows a baseline and a data source, and whether results come from your own Search Console. A firm that guarantees rankings, or will not name the person on your account, fails the first test.

Is SEO being phased out?

SEO is changing shape and remains in demand. Buyers still click from Google to websites, and ChatGPT, Perplexity and Google AI Overviews build answers from pages that search engines can crawl and trust. SERP Masters tracks rankings and AI citations side by side, and the client portfolio holds 15,332 AI citations.

What happens on a free SEO audit with SERP Masters?

A free SEO audit starts with a short form about your goal, your site and your main competitors. Andy Wang reviews the site’s search data where access allows, then replies with the first fixes he would ship and a recommended scope. You decide afterward whether to start.

Free AI Visibility Audit

Where do you stand in Google and in the AI answer?

Enter your domain. Andy Wang replies with the first fixes he would ship.

Google page one
AI Overviews
ChatGPT
Perplexity
Sample report layout. The meters fill in when your audit runs. No ranking guarantees.