Content Marketing Agency
An ecommerce content program of 350+ articles grew organic traffic 700% and doubled revenue.
Andy Wang · founder, does the work on every accountB.S. Pharmacology, UC Santa Barbara · Pokémon, Disney, Mastercard, Mailchimp · About Andy →
A content marketing agency writes, edits, publishes and measures the web pages that bring buyers to a business through search. SERP Masters is a content marketing agency, run by founder Andy Wang, that produces and publishes SEO content for businesses that need leads from search. Client sites have earned 15,332 AI citations across the portfolio, and SERP Masters content marketing services run month to month. Every published page is reported individually by clicks, leads and AI citations, so you can see which content earns its cost.
DTC brand618page-one keywords,
same site#1for a 4,400-search term,
mental health
Figures come from Google Search Console, Keyword.com and Ahrefs, named per figure on the case pages. Ranking outcomes cannot be projected with certainty.
What does a content marketing agency do?
You know which pages you need. Your team has no hours to write them. The drafts that do get written sit in a shared folder, and an unpublished page brings in no leads.
A content marketing agency closes that gap with five jobs: briefing, writing, editing, publishing and measuring. SERP Masters runs all five. You receive a live page in your CMS with tags, links and schema in place.
SERP Masters can own the whole chain because one operator, Andy Wang, briefs, edits, publishes and reports on every page. Content marketing is one discipline on the SERP Masters services hub, and each report comes from Google Search Console and your conversion data. The ecommerce case further down followed this chain: 350+ articles, each one linked to the category page it supports.
SEO content writing sits at the center of the service. SEO content writing means matching the search intent behind a query and answering it in the opening lines. The page covers the entities a searcher expects and gives Google and AI engines a clean passage to quote. SERP Masters writes service pages, guides and comparison pages to that one standard.
Who is SERP Masters content marketing for?
SERP Masters content marketing suits businesses that rely on search and lack the staff to publish what buyers look for. Four groups fit best.
What is included in SERP Masters content marketing?
SERP Masters content marketing includes seven deliverables, each one something you can open in your CMS or your monthly report.
SERP Masters plans this work on a shared editorial calendar. The monthly report shows Google Search Console clicks and impressions, conversions by landing page and, where tracked, AI citations per engine for each page.
Content marketing vs content strategy: which service do you need?
Content marketing and content strategy are separate SERP Masters services, and most businesses use them in sequence. Content strategy decides the architecture: which topics a site should own, how pages relate and which entities each page represents. Content marketing produces and publishes the pages that architecture calls for.
SERP Masters builds topical maps and entity plans on the content strategy service page. With a plan in hand, start with content marketing; without one, start with strategy.
How does SERP Masters produce and publish content?
SERP Masters produces content with a five-step method: Diagnose, Architect, Execute, Corroborate, Measure. For content production, each step has one job.
SERP Masters uses Ahrefs for keyword sizing, Google Search Console for clicks and impressions, and Screaming Frog to confirm published pages render with the right tags and links.
How SERP Masters gets expert knowledge into content
SERP Masters gets expert knowledge into content by interviewing the people who hold it, because an outside writer rarely knows your product or buyers as well as your staff does. Grow and Convert, an agency ranking for this search, lists domain expertise as a factor when choosing a content agency (source).
A short call with an attorney, clinician, engineer or founder supplies the examples and objections a search-only draft lacks. SERP Masters records the call, writes in your voice from it, and the expert checks the draft before it publishes.
Editing, fact-checking and review for regulated pages
SERP Masters edits every page before you see it: facts checked against sources, filler removed and your style guide applied. Health, legal and financial pages carry more risk, and Google’s quality raters hold them to a stricter standard.
SERP Masters meets that standard with a named reviewer for E-E-A-T (reviewed by credits and real credentials): a clinician for health, an attorney for legal and a licensed professional for financial content. The page shows the reviewer’s name and credential and carries author and reviewer schema, the same review used for healthcare SEO and law firm SEO clients.
How SERP Masters uses AI in content production
SERP Masters uses AI tools for research support and first-pass outlines, and a human writes, edits and checks every published page. Google judges content on whether it helps people, however it was produced (source), and scaled pages with no editing or expertise fall under its spam policies.
How does SERP Masters write content for AI search?
SERP Masters writes each page so Google AI Overviews, ChatGPT and Perplexity can lift a clean answer from it. Every section opens with a direct answer, keeps one claim per sentence and stands on its own. Tables carry comparisons and ordered lists carry processes.
SERP Masters measures the result per engine. In like-for-like growth year over year, client sites grew AI citations 80% year over year. The answer engine optimization guide covers the full method for direct-answer content.
Content marketing agency vs freelancer vs in-house writer
A content marketing agency, a freelance writer and an in-house writer each fit a different situation. The choice turns on volume, expertise and who manages the work.
SERP Masters also works alongside in-house teams, which keep strategy and subject expertise while SERP Masters runs production.
What results has SERP Masters content produced?
SERP Masters content programs are judged on rankings, traffic and revenue, and two case studies show the production side.
Ecommerce content program
Telehealth content in a regulated vertical
“They worked out fast that we were ranking for words nobody ever actually bought from. SERP Masters pointed us at search terms with real intent behind them. Different traffic, and noticeably better customers walking through the door.”
More results across disciplines are on the SERP Masters case studies page.
How much does a content marketing agency cost?
Engagements are quoted after the free audit, on month-to-month terms. Most content marketing agencies Zerys surveyed said their clients pay between $1,000 and $5,000 per month (source). Five drivers set the price of a SERP Masters engagement.
SERP Masters prices each scope after a consultation. You own every page SERP Masters writes.
How to choose a content marketing agency
Six questions show whether a content marketing agency reports leads or word counts.
SERP Masters gives the same answers on every engagement: Andy Wang does the work, terms are month to month and reports come from Google Search Console and conversion data.
Three objections deserve a direct answer. “We tried an agency before and got generic blog posts”: SERP Masters writes from expert interviews and a brief per page, and you approve every draft. “You are one person”: the person who briefs your pages also edits, publishes and reports on them. “AI answers replaced search”: AI engines quote published pages, and SERP Masters measures those citations per engine.
One limit is worth stating plainly: SERP Masters depends on your approvals and your experts’ time, and pages that wait weeks for sign-off publish late. No agency controls how Google or an AI engine ranks a page, so SERP Masters reports what happened and does not forecast rankings.
The same service from every SERP Masters office.
Fifteen offices, each with its own Google Business Profile and page. Pick the one nearest you; Andy Wang runs the account from wherever you are.
Answered the way an engine would extract it.
Each answer opens with the answer. The FAQPage schema is generated from these fields and nothing else.
01What does a content marketing agency do day to day?
A content marketing agency spends most of its week on briefs, drafts, edits and publishing. SERP Masters writes briefs from search data, interviews client experts, drafts and edits pages, loads approved pages into the CMS and requests indexing. Each month, SERP Masters reports clicks, conversions and AI citations for every published page and plans the next round.
02What is the best content marketing agency for a small business?
The best content marketing agency for a small business writes pages aimed at calls and leads, publishes them and reports in plain terms. Ask who will write and edit your pages before you sign. SERP Masters gives every client the same operator, Andy Wang, and points small budgets at service pages and FAQs that answer buyers before it writes blog posts.
03Is there an agency for content creators?
Agencies for content creators exist, and they run a different business from a content marketing agency. Creator agencies manage talent, sponsorships and social channels for influencers and YouTubers. A content marketing agency such as SERP Masters writes and publishes website content for businesses that want traffic, leads and sales from Google and AI search engines.
04Does SERP Masters use AI to write content?
SERP Masters uses AI for research support and outlines, and a human writer drafts, edits and fact-checks every published page. Each page names a real author, and regulated pages name a qualified reviewer. SERP Masters never publishes unedited AI output, because Google’s spam policies target scaled content with no added value and AI engines cite verifiable facts.
05How many pages per month does SERP Masters publish?
SERP Masters sets monthly page volume by budget and by the gap between what your site has and what your buyers search for. Some clients need a steady cadence of new service and guide pages. Others gain more from refreshing existing pages first. The volume is agreed in the scope and adjusted month to month as results come in.
06Can SERP Masters write content for regulated industries?
SERP Masters writes content for health, legal and financial businesses with a named expert reviewer on every regulated page. The reviewer checks claims, disclaimers and terminology, and the page shows a reviewed-by credit with the reviewer’s credential. The telehealth case study shows the process at work: content reviewed by medical professionals before it went live.
07What does SERP Masters need to start content marketing?
SERP Masters needs access to Google Search Console, analytics and your CMS, plus a list of the services or products that matter most. A style guide, examples of pages you like and the names of experts available for a short interview speed up the first briefs. SERP Masters then runs the Diagnose step and proposes the first pages.
Andy Wang, founder of SERP Masters.
Andy Wang holds a B.S. in Pharmacology from UC Santa Barbara and has run SEO work for Pokémon, Disney, Mastercard, Mailchimp, US Soccer, Clorox, Wynn Las Vegas and BigCommerce. He runs every engagement himself, from the first crawl to the monthly report, as implementation or as consulting to an in-house team.
Get a free content and SEO consultation
SERP Masters content marketing ends where it starts: live, measured pages in your CMS, reported by leads. Engagements are quoted after the free audit, on month-to-month terms.
Request the free SEO audit