Local SEO Services
Map-pack work judged by one number: calls. 90,000+ generated for clients so far.
Andy Wang · founder, does the work on every accountB.S. Pharmacology, UC Santa Barbara · Pokémon, Disney, Mastercard, Mailchimp · About Andy →
SERP Masters local SEO services put service businesses into the Google map pack and the local results beneath it. SERP Masters is an SEO agency that runs Google Business Profile optimization, citations, location pages and reviews for local and multi-location businesses. Founder Andy Wang has managed 700+ Google Business Profiles and generated 90,000+ phone calls for clients. The work targets calls, direction requests and site visits from nearby searchers. Engagements run month to month, and every report leads with calls.
Profiles managed90,000+phone calls
generated0 to 45top-3 map points
in 29 days
Figures come from Google Search Console, Keyword.com and Ahrefs, named per figure on the case pages. Ranking outcomes cannot be projected with certainty.
Your phone should ring more. A competitor holds the map pack for your best search. The last agency sent ranking screenshots, and none of them mentioned a call.
SERP Masters judges local SEO by one number: calls. The monthly report shows calls, direction requests and website clicks from your Google Business Profile (GBP), location by location.
One published case shows it. A local business’s listing kept falling into Google’s edit review, which hid it in Maps. After SERP Masters fixed the edit process and the profile, call volume tripled.
Andy Wang does the work on every account, so the person reading your call data is the person editing your profile. That work starts with four assets.
What are local SEO services?
Local SEO services are the paid work of ranking a business in the map pack, Google Maps and local organic results for place-based searches. Think “plumber near me” or “injury lawyer Dallas”. The four assets are your GBP; your name, address and phone (NAP) across the web; your reviews; and your location pages. Local SEO is one discipline in the SERP Masters SEO services hub.
How the map pack ranks businesses
Google names three local ranking factors: relevance, distance, prominence. Relevance is how well your GBP category, services and description match the query. Distance is how close you are to the searcher. Prominence is how well known you are, read from reviews, citations, links and mentions.
The Google Maps algorithm runs apart from the organic one, so a business can hold page one and still miss the map pack. Andy Wang explains the split in how SERP Masters generated 90,000+ phone calls through local SEO.
Who are local SEO services for?
SERP Masters local SEO services fit businesses whose customers sit within driving distance or a defined service area.
“I don’t track rankings. I track whether the phone rings. After SERP Masters got going, it rang more, and new patients kept telling us they found us right at the top of the Google map. Andy never oversold a thing. He did the work and let the calls speak.”
What is included in SERP Masters local SEO services?
SERP Masters local SEO services include seven deliverables, each with a before-and-after record.
Local links from chambers and press run through link building; crawl problems on location pages run through technical SEO.
“Our Google Business Profiles were a disaster across every location. SERP Masters cleaned up all of them, and the local map rankings followed. Andy treated a small regional restaurant group like our business genuinely mattered to him, because it did.”
How SERP Masters delivers local SEO
SERP Masters delivers local SEO through one named method: Diagnose, Architect, Execute, Corroborate, Measure.
What results have SERP Masters local SEO clients seen?
SERP Masters local SEO results are measured in calls first and map positions second.
Local business, Google Maps suppression. Baseline: routine GBP updates kept triggering Google’s review, holding the listing back in Maps. Intervention: an update protocol, a better-matched primary category, a rebuilt services section and a review program. Result: 3x call volume and #1-3 map positions. Read the local business case study.
Home service business, service area coverage. Baseline: positions 20+ for most service-area queries. Intervention: GBP optimization, a Google Maps bug fix and geo-targeted citation building. Result: #1-3 map positions across the service area and more than triple the calls. Read the home service case study.
What do local SEO services cost?
Engagements are quoted after the free audit, on month-to-month terms. Five factors set the price:
SERP Masters works month to month, so each renewal has to be earned.
One limit applies to every account. SERP Masters needs manager access to your GBP and Search Console, and Google sets verification and review timing, so some fixes wait on Google.
How to choose a local SEO company
Choosing a local SEO company comes down to who does the work, what gets measured and who owns the assets. Ask every provider:
Two objections recur. “We tried an agency before”: the monthly report pulls calls per location from your own GBP data, so you can check every number. “You are one person”: Andy Wang has managed 700+ profiles. You email him directly.
“Here’s what closed the deal for me: I email Andy, and Andy does the work. There’s no account manager in the middle relaying half my message. You deal with the person actually touching your site.”
Local SEO services in your city
SERP Masters delivers local SEO from 15 offices, each with a city page listing the address, neighborhoods served and local search habits.
Franchise brands needing location data governance: see enterprise SEO. Single-location owners: small business SEO.
The same service from every SERP Masters office.
Fifteen offices, each with its own Google Business Profile and page. Pick the one nearest you; Andy Wang runs the account from wherever you are.
Answered the way an engine would extract it.
Each answer opens with the answer. The FAQPage schema is generated from these fields and nothing else.
01How much should I pay for local SEO?
Set the budget against the value of a booked job. Engagements are quoted after the free audit, on month-to-month terms. Compare quotes on two things: how many booked jobs each would need to cover a month, and what each provider reports.
02How does a local SEO agency charge for multiple locations?
Multi-location pricing scales with the number of Google Business Profiles, because each profile needs its own audit, citations, grid tracking and report. SERP Masters quotes after auditing every listing, since a suspended or duplicated profile needs recovery work first. Shared work, such as one location page template used across cities, lowers the cost per location.
03Does local SEO still matter with AI search?
Yes. Google AI Overviews, AI Mode, ChatGPT and Gemini draw local picks from Google Business Profile data, review text and directory listings, the same sources local SEO fixes. A clean GBP and consistent NAP data give those engines accurate facts to repeat. Measuring AI citations is a separate service: AI SEO services.
04How long does local SEO take to increase calls?
Local SEO has no fixed timeline, and SERP Masters does not promise one. The pace depends on the listing’s starting condition, Google’s verification and review delays, market competition and your review gap. A suppressed listing waits on one cause; a new location in a crowded market has several gaps to close. The monthly report shows which factor is moving.
05Can I do Google Business Profile optimization myself?
Yes, you can start alone: pick the right primary category, complete every field, add photos and ask for reviews. The risk is in edits: stacked changes to hours, categories or service areas can trigger a suppressing review. Bring in SERP Masters when calls drop or the listing vanishes.
06Who owns my Google Business Profile when I hire SERP Masters?
You own your Google Business Profile at all times. SERP Masters works as a manager on the profile and citation accounts while you keep primary ownership. If the engagement ends, nothing needs transferring back. An agency that holds primary ownership controls your listing after you part ways.
07What does a local SEO audit from SERP Masters include?
The audit covers your GBP categories and fields, NAP accuracy, duplicate and suppressed listings, a geo-grid baseline across your service area, review counts against map pack competitors and your location pages. Each finding comes with a screenshot or data export and a fix ranked by its likely effect on calls.
Andy Wang, founder of SERP Masters.
Andy Wang holds a B.S. in Pharmacology from UC Santa Barbara and has run SEO work for Pokémon, Disney, Mastercard, Mailchimp, US Soccer, Clorox, Wynn Las Vegas and BigCommerce. He runs every engagement himself, from the first crawl to the monthly report, as implementation or as consulting to an in-house team.
Get a free local SEO audit
SERP Masters local SEO services are judged by one number: calls. Engagements are quoted after the free audit, on month-to-month terms. The free audit shows what holds your listing back and what to fix first.
Request the free SEO audit