B2B SEO Case Study
From the high teens to #1 for the core product search in about six weeks. Outside the top 100 to #6 for a second term in three days, with one article.
By Andy Wang · founder of SERP Masters, ran this engagementB.S. Pharmacology, UC Santa Barbara · Pokémon, Disney, Mastercard, Mailchimp · About Andy →
This B2B SEO case study covers Triton Sensors, a maker of camera-free vape detection sensors sold to school districts. Tracked in Keyword.com on mobile US results, the site climbed from the high teens to #1 for “vape detectors for schools” in about six weeks, moved from outside the top 100 to #6 for “school vape detector” in three days with a blog article, and reached #3 for “high school vape detector”, up 9 positions. The positions are recent and move week to week.
for schools”~17 to #1in about
six weeks100+ to #6in three days,
one article
Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.
B2B hardware sells to procurement committees who search with product terms. This engagement was tracked in Keyword.com on mobile US results, with the ranking history captured as it moved.
The client
Triton Sensors builds camera-free safety sensors that detect vaping, THC and cigarette smoke, with added features such as keyword and help-shout detection, gunshot and glass-break detection, and air quality monitoring. The company says its flagship Triton ULTRA sensor is used in more than 3,000 schools. Triton serves K-12 districts first, along with higher education, healthcare, senior living, libraries, municipal facilities and retail, in the United States and Canada.
The starting point
The core product term sat around #17 in mobile US results when the ranking history begins, and “school vape detector” was outside the top 100.
The results
Search volumes are not quoted for these terms. The positions are weeks old and volatile, and are re-checked before they are used in any proposal.
What the work covered
What this means for B2B SEO
A B2B site with real customers can move fast on product terms when the page finally answers the buyer. The scope is on the B2B SEO page, and the manufacturing case shows the supplier-intent version.
Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.