Plastic Surgery SEO Case Study
Top-3 keywords from 53 to 124 of 278 tracked. #1 for a 7,200-search procedure term, up from #42. First in the AI Overview for the core city search.
By Andy Wang · founder of SERP Masters, ran this engagementB.S. Pharmacology, UC Santa Barbara · Pokémon, Disney, Mastercard, Mailchimp · About Andy →
This plastic surgery SEO case study covers Barrett Plastic Surgery in Beverly Hills. Tracked in Keyword.com and Ahrefs, the practice grew its top-3 keywords from 53 to 124 of 278 (+134%), moved “butt lift” (7,200 searches a month) from #42 to #1, took #1 for “natural breast augmentation” (6,600 searches a month) from #6, and is listed first among Beverly Hills surgeons in Google’s AI Overview for “plastic surgeon beverly hills”. Current counts are re-checked before they are used in any proposal.
of 278 (+134%)#42 to #1“butt lift”,
7,200 searches a monthFirstin the AI Overview,
core city search
Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.
Beverly Hills plastic surgery is one of the most competitive medical SERPs in the country. This engagement was tracked across 278 keywords in Keyword.com, with head terms confirmed in Ahrefs position history and the AI Overview captured live.
The client
Barrett Plastic Surgery is the Beverly Hills practice of board-certified surgeon Dr. Daniel Barrett, located on Wilshire Boulevard. The practice offers breast, body and facial procedures, including breast augmentation, breast lift and reduction, Brazilian butt lift, liposuction, tummy tuck, mommy makeover, facelift and eyelid surgery, along with fillers and neuromodulators. Dr. Barrett reports more than 5,000 breast surgeries over a career of more than 17 years. Virtual consultations are available.
The starting point
When tracking began, 53 of 278 tracked keywords sat in the top 3. “butt lift” was at #42 and “natural breast augmentation” at #6.
The results
The most recent tracker capture shows a decline from the peak, so current counts are re-checked before they are quoted anywhere else.
What the work covered
What this means for plastic surgery SEO
Procedure terms are won by dedicated pages that carry the surgeon’s authority, and the same pages are what the AI Overview quotes for the city search. The scope is on the healthcare SEO page.
Figures describe one engagement within the window and tool named beside each one. Rankings move with competitors, algorithm updates and crawl timing, so results from one site do not predict results for another, and no ranking outcome can be projected with certainty.