Services

Local SEO

Expert Local SEO services backed by Fortune 500 methodology and verified client results.

Overview

What we do

Local SEO is an entirely separate algorithm dictated by a different set of variables — and we became fascinated with it because of that complexity. Since 2017, we've managed over 700 Google Business Profiles across the United States, primarily for home service contractors and law firms.

The results speak in phone calls: over 90,000 generated to date. We don't just optimize listings — we expand proximity, reverse Google Maps bugs that kill visibility, and build the local authority signals that drive real business outcomes.

Our local SEO clients consistently see 200-300% increases in call volume after optimizations are made. We focus on the metrics that matter for local businesses: phone calls, direction requests, and website visits from Maps.

See the full methodology behind these results: how we generated 90,000+ phone calls through local SEO. Explore our full range of SEO services to see how local SEO fits into a complete organic strategy.

What's included

Our local seo deliverables

01 Deliverable

Google Business Profile Optimization

Complete GBP audit and optimization — categories, attributes, services, products, photos, posts, Q&A, and review response strategy.

02 Deliverable

Local Rank Tracking & Grid Analysis

Grid-based rank tracking showing your visibility across your entire service area. Before-and-after heat maps that prove the improvement.

03 Deliverable

Citation Building & Cleanup

Consistent NAP across all major directories, industry-specific citations, and cleanup of duplicate or incorrect listings that confuse Google.

04 Deliverable

Maps Bug Resolution

We've identified and resolved prevalent Google Maps bugs that negatively impact businesses. When Google's systems break, we know how to fix it.

05 Deliverable

Review Strategy & Reputation

Review acquisition campaigns, review response templates, and reputation monitoring that builds the social proof signals Google uses in local ranking.

06 Deliverable

Local Landing Page Optimization

City and service-area specific landing pages optimized for local intent keywords, with NAP consistency, embedded maps, and localized content that captures geo-modified searches.

Proven results

Local SEO by the numbers

700+
Google Business Profiles managed since 2017
90K+
Phone calls generated for home service & legal clients
3x
Average call volume increase after optimizations
200-300%
Additional calls through Maps search optimization
15
US office locations with active local SEO campaigns
#1-3
Dominant Google Maps positions across client service areas
Results & Case Studies

Local SEO results that speak for themselves

Verified results from active client campaigns using the same local seo methodology we apply to every engagement.

Local SEO · Google Maps

Local Business — 3x Call Volume

Generated 3x call volume through Google Maps optimization. Reversed a prevalent Google Maps bug that was negatively impacting the business. Before-and-after grid tracking shows dominant #1-3 positions across the entire service area.

3x
Call Volume
#1-3
Map Positions
700+
GBPs Managed
View full case study →
Local SEO · Google Maps

Home Service Business — Maps Dominance

Transformed local visibility from mostly 20+ positions to dominant #1-3 rankings across the entire service area. More than tripled phone call volume and resolved a Google Maps bug affecting business visibility.

3x
Call Volume
90K+
Total Calls Generated
200-300%
Typical Increase
View full case study →
YMYL / Health

Telehealth Startup — Local + National

Combined local SEO with national content strategy to achieve #2 for "online ADHD diagnosis." Managed GBP optimization alongside technical SEO to drive 64.9K organic traffic and 1.1K AI Overview citations.

64.9K
Organic Traffic
1.1K
AI Citations
#2
Target Keyword
View full case study →
"Andy has been outstanding to work with. He has identified SEO opportunities that no one else has, resulting in significantly more leads for our business. His expertise in local SEO and ranking for Google Map Pack searches is unmatched. Highly recommend!"
J
Jordan
Digital Agency Owner
View All Case Studies →
Office Locations

Local SEO services across the US

SERP Masters delivers local seo services from 15 offices nationwide. SEO Agency Locations →

Industries We Serve

Local SEO for every vertical

Get in Touch

Let's build your local seo strategy.

Schedule a free consultation. We'll review your site, competitive landscape, and outline a custom local seo plan tailored to your business objectives.