This engagement combined on-page SEO precision, technical fixes, and GEO optimization for an ecommerce store whose keywords were stuck in positions 11-30 — visible to Google but not to customers.
Initial audit findings
Title tags were duplicated across product categories or keyword-stuffed. Meta descriptions were auto-generated and truncated. Header structure was inconsistent. JSON-LD structured data was dynamically generated but contained errors preventing rich snippet eligibility on over 60% of product pages.
On-page optimization
Every category page title tag was rewritten using data-driven methodology — primary keyword placement informed by Ahrefs SERP analysis of current top 3 results. Header hierarchy was restructured: single H1 per page, H2s for major sections, H3s for product groups. This seemingly simple fix had outsized impact on topical clarity.
Technical fixes
JSON-LD template was fixed at the theme level, resolving structured data errors across all product pages simultaneously. Faceted navigation was generating thousands of indexable parameter URLs diluting crawl budget — canonical and noindex directives concentrated crawl attention on commercial pages.
GEO layer
Speakable schema on category pages, FAQ schema on product pages, and content restructuring for AI extractability resulted in AI Overview citations for commercial queries — a dual visibility advantage amplifying traffic beyond what on-page SEO alone would deliver.
