About

One channel. Relentless results.

SERP Masters is led by Andy Wang — an SEO specialist with deep, dedicated full-time experience working with Fortune 100/500 companies, high-growth startups, and everything in between.

The Founder

Andy Wang

SEO Consultant & Founder, SERP Masters

LinkedIn

Andy Wang is an SEO specialist with deep, dedicated full-time professional experience spanning Fortune 100/500 enterprises, high-growth startups, and agency environments. His career has been defined by a singular focus on search engine optimization — the strategy, the technical execution, and the measurable results that follow.

The advantage of this depth of experience is a thorough understanding of the full history of Google's algorithm updates and the original reasons they were initially rolled out. All of these elements are still at play today and can either work with you or against you. Google is code at the end of the day, built by humans who have turnover and are imperfect.

Andy's strengths span Technical SEO, Local SEO, Link Building, AI Optimization, Content Marketing, and On-Page SEO. He has generated over 90,000 phone call leads for home service and legal clients, managed over 700 Google Business Profiles, and overseen more than $1MM in link building spend across the most competitive verticals in search.

Career

Professional experience

SERP Masters

SEO Consultant & Founder
2019 – Present
  • Consulting services for 45+ clients on SEO strategy and implementation driving page 1 positions for target keywords
  • Managed 700+ Google Business Profiles generating localized traffic for home service contractors and law firms across the US
  • Generated 90,000+ phone leads for home service and legal clients
  • Achieved #2 position for "online ADHD diagnosis" for ADHDAdvisor.org — an extremely competitive YMYL keyword
  • Increased page 1 & AI positions by 85% for Mixam.com in <6 months, adding $200K in monthly SEO revenue
  • Achieved AI Overview inclusions for competitive queries including "how to print a book," "best plastic surgeon Los Angeles," "pool cleaning service San Diego" and more
  • Implemented technical fixes involving EEAT, redirects, duplicate content and JSON-LD schema resulting in 154–620% increases in SEO revenue and page 1 positions for multiple clients within 6 months

Emotive.io

Sr SEO Manager
2021 – 2022
  • Generated 445% increase in page 1 positions and 514% increase in total keywords through on-page optimization, technical fixes, content strategy, and link building
  • Spearheaded content strategy for 100+ articles and pages
  • Audited Paid Media performance and identified campaigns that drove ARR to $10MM within 3 months
  • Managed 3 agencies for SEO link building and Paid Media

AKQA (WPP)

Supervisor, SEO
2019 – 2020
  • Managed enterprise SEO for Clorox brands (Hidden Valley Ranch, Kingsford, Brita, Fresh Step), Wynn Las Vegas, Encore Boston Harbor, US Soccer, and Mailchimp
  • Improved organic traffic: Hidden Valley Ranch +49% YoY, Brita +52% YoY, Kingsford +71% YoY
  • Improved page 1 positions: Hidden Valley Ranch +48%, Kingsford +57%
  • Oversaw site redesign and migration for US Soccer (current live version)
  • Ensured Mailchimp's redesign followed SEO best practices (current live version)
  • Managed Google Business Profiles for all Wynn Las Vegas and Encore Boston Harbor properties

LeadsMarket — LendGenius.com

SEO Lead
2016 – 2019
  • Led SEO for the #1 affiliate network for financial products in the US by volume
  • Achieved page 1 rankings for competitive financial keywords including "business loans" and "small business loans"
  • Scaled content strategy to 350 articles in one year
  • Managed direct reports and 3 agencies for content, link building, and PPC

IfOnly (acquired by Mastercard → Priceless.com)

SEO Manager
2015 – 2018
  • Managed SEO and Paid Media ($100K/mo budget) and drove the organic search presence that resulted in a partnership and acquisition from Mastercard
  • Improved total organic search visibility by 451%
  • Ranked a low-authority domain for competitive "things to do" keywords
  • Managed 2 agencies for SEO link building and 1 agency for Paid Media

3Q Digital

SEO Account Manager
2014
  • Managed SEO for BigCommerce, Tria Beauty, and Environmental Lights
  • Doubled BigCommerce's SEO retainer after 1 month through technical recommendations that established SEO best practices for their customers' sites
  • Conducted successful Penguin link penalty recovery for Tria Beauty

iProspect (Dentsu)

SEO Specialist
2013 – 2014
  • Managed SEO for Pokémon and Disney
  • Drove internationalization expanding Pokémon's SEO presence into 32 countries through hreflang tags and programmatic SEO across 1MM+ URLs, resulting in 200%+ organic traffic increase
  • Led the Pokémon redesign with a strong global SEO foundation — this version is still current and organic traffic has increased 700%+ since 2014
  • Audited Disney's wireframes and produced content strategy for upcoming game launches

NovaBay Pharmaceuticals

SEO Specialist
2012 – 2013
  • Improved organic traffic 405% YoY through microsite optimization
  • Secured editorial mentions in Scientific American and Nature through outreach
Brands

Brands we've worked with

PokémonDisneyMastercardMailchimp US SoccerBigCommerceCloroxWynn Las Vegas Hidden Valley RanchKingsfordBritaFresh Step Encore Boston HarborTria BeautyNovaBay PharmaEmotive LeadsMarketMixam
Verified Results

The work speaks for itself.

Every engagement is measured by real data — Ahrefs rank tracking, Google Search Console, and revenue attribution. Our 8 verified case studies include before-and-after screenshots, specific KPIs, and the methodology behind each result.

View All Case Studies →
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Flexible engagement models. Results-driven pricing.

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